Five Identity and Access Management Predictions for 2020 and Beyond
.jpg)
By Paul Butler on December 11, 2019
As we reach the final few weeks of 2019, many of you will be thinking of the projects which you will be planning or embarking on in 2020. Maybe you will be looking to the cloud for greater scalability; it might be that you plan to replace ageing systems or hardware with something more modern. In either case – and those outside of my two examples – the challenge is to keep up with the fast-pace of change and implement solutions and controls which are in keeping with the wider trends.
I myself have been thinking about how this relates to the industry I work in – identity and access management.
I have spent much of my time, over the past twelve-months, speaking with our customers, business partners and our own experts behind the scenes; learning from their challenges, experiences. Crucially, I get an insight into not just what is up-and-coming, but what will actually take-off.
And so, for 2020, here are my predictions for the identity and access management market.
#1 – Convergence of Security and Networking Teams
Even today in 2019, the line between the SOC (Security Operations Centre) and the NOCs (Network Operation Centre) is already becoming blurry.
For the large part, the role of the two are intertwined and will continue on this path throughout 2020. Very few network roles and jobs are absent of consideration for security, particularly when it comes to communication between the outside world and the internal network.
Similarly, security is no longer the “post-review” department, used to seek sign-off, which it once was. Modern development methodologies and even regulations such as the GDPR require security input at the design stage – meaning security teams are having to become more technology aware.
As an IT security vendor, this means that we must continue to cater to the high expectations of both or a converged version of those two teams.
#2 – Automated Provisioning from a Single Source of Truth
Admittedly, this is not a new concept. For as long as computer domains have existed, IT administrators have used solutions such as Microsoft Active Directory as a single source of truth for much of the services they provide in their networks.
However, the cloud and services which are hosted online have challenged Active Directories flexibility in the modern age, which has led to a fracturing of authentication sources dependent on where the authenticating service is, its capabilities and security.
Federated identity solutions have attempted to tie this all back together, but their complexity meant that the up-take is reserved to the largest of organisations with the most skilled teams.
In 2020, this desire to want to return back to a single source of truth will gain momentum as smaller organisations will want to streamline the way their users work, and want to avoid the security pitfalls of fragmented user repositories.
A great example of how this works in practice comes from our very own Idaptive solution. Our solution can utilise Active Directory, federated identity systems, alternative sources of identity such as a HR system, plus automatically provision and license users in well-known solutions such as Office 365.
#3 – The Death of Hardware 2FA Tokens
We have been building up to this moment for some time. But I do believe 2020 will be the harbinger of the decline for hardware 2FA tokens.
Today, you would be hard-pressed to find anyone other than a commercial bank using these small plastic devices used to generate a 2FA passcode for authentication.
Why?
They are costly, require additional management and users tend to treat them with little ownership. Meaning that they are lost or damaged at the cost of the service provider.
Software-based tokens have existed for some time. Starting with the 2FA passcode delivered by SMS and now commonly using a smartphone app. But things have continued to move on since then.
Today, the emergence of push-notifications mean that users no longer have to copy a code from one screen to another. Instead they are presented with a yes or no prompt on their smartphones, to prove it is they who is attempting to authenticate somewhere. The security of passing a passcode is handled in the background and can be called on in very specific circumstances. Such anomalous behaviour or an unusual source location.
When you consider how far software tokens have come and how sophisticated the security is becoming – hardware tokens seem as old as the dinosaurs.
#4 – A stronger Focus on Single Sign-On Technologies
From a user perspective, predictions two and three signal a greater focus on user experience and the simplification of authentication. My fourth prediction continues this theme with my belief that single sign-on will gain more prominence in 2020.
While a single source of truth will dominate the provisioning and de-provisioning of accounts, single sign-on services will become the dominate form of authenticating those accounts, whether that be in be many services authenticating against a single sign-on source or a single pane of glass for authentication.
The reason for this can be attributed to a few reasons:
- More control over the user account in question.
- Weak passwords less likely to be used.
- Less support calls due to forgotten passwords.
- A common branding and authentication experience.
# 5 – Real-Time Anomaly Alerting and Response
Discussions about AI (Artificial Intelligence) and ML (Machine Learning) and their useful application have been going on for some years. Where I think there is great scope is in the use of automated anomaly detection, something which the network vendors of this world have been working with towards with much success.
With regard to identity and access management, we as an industry typically build a wall or a set of policies and only react to unauthorised access post-event.
There is, however, growing interest in the area of being able to detect anomalies such as unusual keystrokes, new source locations, and even the date or time, and then reacting by either alerting, blocking the attempt, or dropping additional controls or authentication stages in place.
Some of these actions could seem counteractive to the aim of making the authentication process simpler and smoother for users. However, such actions would be tuned to take place only in extreme circumstances.
Where actions are not taken directly, SOCs and even converged SOC/NOC teams could be alerted in real-time that anomalous behaviour is being detected, through traditional alerts such as email; or by interacting with SOAR (System Orchestration, Automation and Response). Which could, in turn, trigger a chain of pre-defined steps for response.
Ultimately, what customers are looking for today is better integration between solutions to reduce their response times. What do you think 2020 holds for identity and access management?

Latest Jobs
-
- Account Manager - IT Services
- Germany
- €90000 plus OTE and Car
-
Are you a deal closer with a hunter mindset? Do you know how to uncover business pain points, and turn them into long-term digital transformation partnerships? Our Client are growing their sales force across Germany and looking for an ambitious, straight-talking Account Manager to take the lead on new client acquisition. You’ll focus on mid-sized to large enterprises across Germany helping to shape their digital future with tailored IT solutions in Workplace, Cloud, and Security. • Drive Growth: Own the full sales cycle for new business across your region. • Solution Sell: Build bespoke offers in Security, Digital Workplace and Cloud solutions • Build Relationships: Establish a solid pipeline through smart prospecting, marketing-driven leads, and your own network. • Represent a brand known for trust, delivery, and tech excellence—with 4,000 employees globally and a growing team within Germany. What You Bring • Proven new logo sales experience in the IT services space (not hardware!) • Deep knowledge in one or more of: Cybersecurity, Digital Workplace, or Cloud • Confidence to lead enterprise deals and pitch directly to senior stakeholders • Fluent German and good English skills Sind Sie ein Abschlussprofi mit Hunter-Mentalität? Wissen Sie, wie man geschäftliche Pain Points identifiziert und in langfristige Partnerschaften zur digitalen Transformation verwandelt? Unser Kunde baut derzeit sein Vertriebsteam in ganz Deutschland aus und sucht eine ambitionierte, ehrliche Persönlichkeit als Account Manager, die den Lead bei der Neukundengewinnung übernimmt. Ihr Fokus liegt auf mittelständischen bis großen Unternehmen in Deutschland, denen Sie mit maßgeschneiderten IT-Lösungen in den Bereichen Workplace, Cloud und Security den Weg in die digitale Zukunft ebnen. Ihre Aufgaben • Wachstum vorantreiben: Verantwortung für den gesamten Vertriebszyklus im Neugeschäft Ihrer Region. • Lösungsorientierter Vertrieb: Entwicklung individueller Angebote in den Bereichen Security, Digital Workplace und Cloud-Lösungen. • Beziehungen aufbauen: Aufbau einer stabilen Pipeline durch gezielte Ansprache, marketinggenerierte Leads und Ihr eigenes Netzwerk. • Marke repräsentieren: Werden Sie Teil eines Unternehmens mit 4.000 Mitarbeitenden weltweit und einem stark wachsenden Team in Deutschland – bekannt für Vertrauen, Verlässlichkeit und technologische Exzellenz. Was Sie mitbringen • Nachgewiesene Erfahrung in der Neukundenakquise im Bereich IT-Services (kein Hardwarevertrieb!) • Fundiertes Wissen in mindestens einem der Bereiche: Cybersecurity, Digital Workplace oder Cloud • Selbstbewusstes Auftreten im Umgang mit Enterprise-Deals und Entscheidungsträgern auf Top-Level • Verhandlungssichere Deutschkenntnisse und gute Englischkenntnisse
-
- Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance
- London
- To attract the right person
-
Job Title: Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance Location: Hybrid remote | London / Berkshire Overview: Senior SOC Analyst Level 3 to join a specialist Managed Security Services business. You will be responsible for advanced threat hunting / triage, incident response etc with a strong focus on the Microsoft Security Stack. Key Responsibilities: Lead and resolve complex security incidents / escalations Conduct advanced threat hunting using the Microsoft Security Stack. Build, optimise and maintain workbooks, rules, analytics etc. Correlate data across Microsoft 365 Defender, Azure Defender and Sentinel. Perform root cause analysis and post-incident reporting. Aid in mentoring and upskilling Level 1 and 2 SOC analysts. Required Skills & Experience: The ability to achieve UK Security Clearance (SC) – existing clearance ideal. (Sorry no visa applications) Current experience working with a SOC environment Microsoft Sentinel: Development and tuning of custom analytic rules. Workbook creation and dashboarding. Automation using Playbooks and SOAR integration. Kusto Query Language (KQL): Writing complex, efficient queries for advanced threat hunting and detection. Correlating data across key tables (e.g., SignInLogs, SecurityEvent, OfficeActivity, DeviceEvents). Developing custom detection rules, optimising performance, and reducing false positives. Supporting Sentinel Workbooks, Alerts, and Playbooks through advanced KQL use. Deep understanding of incident response, threat intelligence and adversary techniques (MITRE ATT&CK framework). Strong knowledge of cloud and hybrid security, particularly within Azure. Additional Requirements: Must hold or be eligible to achieve a minimum of Security Clearance (SC) level. Nice to have certifications (e.g., SC-200, AZ-500, GIAC) are desirable. Strong problem-solving and analytical skills. Excellent communication for clear documentation and team collaboration. Please follow Wheaton’s Law.
-
- New Business Sales Hunter | Cyber Security (UK Based)
- London
- To attract the right person
-
New Business Sales Hunter needed | Cybersecurity (UK Based) Are you looking for uncapped commission, a fun and sociable team that drives success with no politics? If so...You must Be UK based - and able to achieve UK SC clearance. (sorry no visas) Have a demonstrable history of sales success in Cyber Security Follow Weatons law. The role: Seeking a proven New Business Sales Hunter to join an established, successful and expanding cyber security firm. New business focused - £1m GP year one target (ramped). Sell a blend of security services & professional services. Ideal experience selling some or all of the following Cyber strategy & risk management Managed detection & response (MDR) Penetration testing Compliance & audit support You: Strong cybersecurity/IT services sales track record. Confident selling into mid-market & enterprise. UK based - London commutable 1x per week. Hunter mindset, full sales cycle ownership. Don't just send an email to apply give me a call on 07884666351
-
- CyberArk Architect
- London
- Upto £110,000 plus bonus and benefits
-
Are you ready to lead from the front and drive innovation in the Identity & Access Management (IAM) space? We’re looking for a seasoned CyberArk Architect who has CDE-CPC ideally or experience with privilege Cloud, someone who can lead with vision, execute with precision, and inspire teams to deliver excellence. As a key leader in our organisation, you’ll bring your strong business acumen and a technology-focused, innovative mindset to the table. You’ll be driving strategic initiatives, shaping transformation programs, and empowering teams to think big and deliver even bigger. Acting as a subject matter expert in CyberArk Leading strategic transformations in: Identity Governance Privileged Access Management (PAM) Access Management Customer Identity and Access Management (CIAM) Building and maintaining strong, collaborative relationships within the team Communicating clearly and confidently — both written and verbal — to deliver updates, raise potential issues, and share insights If you are interested in the above position we are looking for people with: deep expertise and a successful track record in IAM strategy, delivery, or assurance with CyberArk Hold relevant certifications such as CDE in Privileged Cloud or Guardian Have experience in a client-facing role (preferred, but not essential) Thrive in a hybrid working environment and are available to work from our or client London office three days a week Lead with clarity, communicate with impact, and adapt quickly to changing priorities