CounterPath preparing for UCC battle in SME space
CounterPath has continued on its mission to increase the penetration of its UCC offering into the SME market via the channel with that market remaining a competitive space.
At the enterprise end of the market some of the big brands are slugging it out for dominance, with Microsoft pushing its collaboration tools and Cisco also in with those customers pitching its offering, but at the SME level, there are more opportunities for a wider number of vendors and their channel partners.
"In the SME space, it's still pretty much a free for all. The major change is that people are trying the Microsoft Office 365 experience, but we're getting a lot of feedback through that users want a bit more flexibility," said Todd Carothers, chief revenue officer at CounterPath "SMB market is very strong. There's a lot of opportunities there and it makes up most of the business."
"We see UCC as the battleground application to lead the next evolution of the SMB and enterprise communication space. I really think that's where, where the battle is going to happen," he added.
He said that SME customers were looking for options that avoided tying them into a specific roadmap and many had built their approach on open source compatible offerings.
"Some vendors are taking technology products and services and giving it to the customer and saying, 'Put this in your workflow'. the customers are actually being much more demanding, as they should, and are saying, 'No, I want you to put my workflow into your product. The subtlety there is very critical to be successful in the market," he added.
The firm has spent the last quarter improving its screen-sharing technology and providing a zero download approach to those users that face restrictions on work equipment.
In addition, CounterPath has also ramped up the vertical market offerings to provide those channel partners that sell into specific areas, like healthcare and retail, with a more tailored pitch.
"We are going to drive more and more demand for the workflow to be implemented into the product so that's where we win in the market and we're able to address that capability into the solutions into these various verticals," he said.
After following an ad hoc approach to the channel the firm took the decision 18 months ago to increase its indirect support with formal programmes and Carothers said it had continued to see an interest from partners looking for a UCC solution.
source computerweekly
Industry: Unified Communications
Latest Jobs
-
- Outside IR 35 contract- Threat & vulnerability analyst - SC CLEARED UK REMOTE
- N/A
- £550
-
6 month rolling contract Outside IR35- immediate start. Threat and Vulnerability Analyst. Tenable.sc experience needed. The ability to deploy agent, configure environments, run active and passive scans, produce reports and prioritise remediation activities based on output Current and ACTIVE clearance is required
-
- Chief Information Security Officer- CISO. London
- London
- N/A
-
Chief Information Security Officer (CISO) is needed to join a senior leadership team that is driving change across a London based FTSE business. You will have responsibility and accountability to define and execute an information & Cyber Security strategy. To be successful you should have the following experience; Experience defining, presenting and executing against your information AND cyber security strategy. Experience delivering / managing functions across information security GRC / Audit and technical Cyber Security capabilities. Senior stakeholder management to the executive committee. Embedding Info / cyber security within a Cloud focused environment. Further develop, expand and mature the information / cyber security function | team. Be able to regularly commute to London Financial services experience is desirable. If this sounds like an opportunity you are interested in then please use the below form to schedule a call. This is an exclusive project to DCL Search. All conversations are kept in confidence.
-
- IAM Business Analyst- ForgeRock
- European Union
- £500 per day
-
IAM Business Analyst with ForgeRock experience is need for a 12 months contract The client is in the middle of a large scale ForgeRock deployment and the BA will sit between the technical teams and the business helping to ensure the project is a success You will need to be a strong business communicator and have experience of mapping business needs against ForgeRock features This will be a remote project dealing with teams in different geographies, you must have strong English communications skills and be happy working remotely and able to be proactive to ensure your side of the project is a success
-
- Java Developer
- United Kingdom
- upto £55,000 plus good benefits
-
Home based opportunity for an experinced Java Developer to become involved in a number of large scale national IAM projects Duties include · Development and maintenance of source code for our customers IAM deployments · Have a good understanding of testing frameworks and methodologies and are able to test solutions within you own work and others · Ability to create clean code according to good coding standards · Create easy to follow documentation You don' need to have experience within the Identity Access Management space but it would be beneficial we are looking for people with · Java experienced ideally Java 11 · preferably experience in some of the following: Maven, Gradle, PHP, Lua scripting, C#, Spring Boot/Spring, OGNL, or Groovy · experience of working with one or more of: creating/consuming REST APIs LDAP SQL encryption Identity Protocols (SAML, OAuth, OIDC, SCIM etc) · good knowledge of development methodologies with regards to the end user experience For more details please send your CV and we will come back to you