How the channel can shift cyber security buying behaviour
.jpg)
Cyber crime is anonymous, pays well, and a legacy justice system is struggling both to apprehend perpetrators and enforce effective penalties.
Meanwhile, penalties for companies found not to have adequately defended customer data from cyberattacks can be hefty. The best resort available to law-abiding citizens of the internet is, therefore, to take preventative measures. As such, it's estimated that worldwide annual spending on cybersecurity measures will surpass $42 billion this year, and continue to grow exponentially in years to come.
Simultaneously, we see a major shift in the way that tech is delivered. Time-worn hardware and software platforms are fast giving ground to more flexible and versatile solutions such as subscription and/or cloud-based services. Deployment of traditional hardware and software, moreover, is anticipated to fall by 70% over the next few years.
This enhanced need for sophisticated cybersecurity combined with the rapid shift to digital is causing seismic shifts in buying behaviour. Companies must, therefore, adjust their strategies to fit these changes or find themselves falling by the wayside. There are a number of ways in which your channels can move with the times and do more with less.
'Digital First' and businesses
The market is being transformed by the rise of 'digital first' businesses. On a business level, query handling, product and service delivery, internal interactions, and productivity management (among others) are all affected. As a result of this shift, IT decisions are no longer the sole preserve of the IT department. Business leaders are stepping up to the plate, and digital decision-making is filtering out through every tier of a business's workforce. This makes internal cybersecurity an important consideration at every level.
What businesses need in order to stay ahead of this new wave are applications which make them more agile and enable them to innovate while simultaneously providing robust security for every user across multiple platforms.
'Digital First' and consumers
On a business-to-consumer (B2C) level, businesses need to clearly demonstrate their commitment to cybersecurity while simultaneously keeping access to digital platforms and portals as pain-free as possible. Following recent data scandals such as Cambridge Analytica, the modern consumer is very wary of entrusting their data to businesses. A demonstrable commitment to keeping sites safe and secure can help to combat this trend. If done correctly, good cybersecurity can be a real asset to your marketing.
However, customers also want their experience to be as seamless as possible - something which doesn't always marry well with stringent cybersecurity protocols. Nobody wants to have to type their password in four or five times to reach their goal, and getting locked out of a digital portal due to overzealous security protocols will leave customers frustrated and liable to take their trade elsewhere. On the other hand, nobody wants to have their data stolen. There is a fine balance to strike here between a smooth UX and top-notch data security.
The global adoption of cloud-based digital tools has been phenomenal. The cloud now hosts to applications for all kinds of public and private services. However, cloud security remains an area of concern for both conscientious businesses and customers. What consumers want (and need) from businesses are protocols which offer the best multi-cloud security solutions to users while simultaneously simplifying access.
Security is a concern for everyone
The conundrum is a complicated one, but the most committed cybersecurity developers are bringing in breakthrough developments all the time. For example, biometrics make a major difference both to digital UX and to security. Many recent phone models are equipped with fingerprint pads, enabling genuine users to get past sophisticated security filters quickly and easily while simultaneously providing a security protocol which is nigh-on impossible for cybercriminals to replicate.
Safety and agility, then, are the keywords for digital-first businesses looking to attract and retain digital-first customers. These things are enabled by security solutions which stay abreast of (and utilise) the most cutting-edge research and development in the field, and which are versatile enough to allow businesses enough wiggle-room to perfect their UX without compromising security.
Cybersecurity is no longer something that only IT departments have to worry about. It's writ large in the public consciousness, and it's something that has to be considered at all times and on every level.
Latest Jobs
-
- Public Sector Cyber Security Sales | UK
- England
- N/A
-
Public Sector Cyber Security Sales | UK UK | Remote / Hybrid A cyber security provider is seeking a Public Sector Sales professional to drive growth across UK government and public sector organisations. Must have current Cyber Security sales experience. Responsibilities Generate new business selling cyber security solutions into UK public sector Build relationships with CIO, CISO and senior technology stakeholders Manage the full sales cycle from opportunity to contract close Develop pipeline across central government, local government and public sector bodies Support bids, tenders and framework opportunities Experience Proven cyber security sales experience in the UK Track record selling into public sector organisations Familiarity with CCS, G Cloud or other government frameworks Strong stakeholder engagement and deal management skills Location UK based Security Requirements Eligible to obtain UK Security Clearance
-
- Security Architect | MoD - Security Cleared. OUTSIDE IR35 | Hampshire
- N/A
- Outside IR35
-
Security Architect | MOD | Security Cleared | Outside IR35 | Hampshire Commutable The successful candidate must be willing to undergo DV Clearance, ideally already holding active clearance. You will produce high and low level security architecture documentation, guiding and validating designs for systems deployed within sensitive environments. The role requires providing specialist security input into solution design, service transition and change initiatives, working closely with engineering, operations, client and third party stakeholders. You must have current hands on architectural experience, including VMware secure platform design and virtualisation architecture, alongside AWS expertise. This is an outside IR35 contract- 6 month rolling. Part of a longer term MoD project
-
- Active Directory | RBA engineer | UK Remote | SC Clearable
- United Kingdom
- N/A
-
Technical Active Directory (AD) and RBA specialist needed to play a key part in complex, enterprise scale Active Directory and access transformation programmes. You will work alongside senior team, helping reshape access models, modernise legacy directory structures and strengthen security posture across secure environments. This is hands on delivery within high impact projects where your work directly improves access control, compliance and operational resilience. Active UK Security Clearance required. This is a remote role with client travel. Implementation of Role Based Access Control across large AD estates Restructuring complex permission models, security groups and delegated access Supporting domain controller upgrades and core directory improvements Applying security hardening standards and remediating audit findings Enhancing authentication, policy and access governance frameworks Troubleshooting and resolving technical AD challenges within live environments Producing robust technical documentation and identifying project risks You must have the following technical experience Enterprise Active Directory administration Role Based Access and permission remediation OU design and governance Group Policy management Security group delegation models DNS and DHCP services Kerberos authentication / NTLM PowerShell scripting and automation Azure AD | Entra ID Hybrid identity environments Identity Governance PAM