Future-proofing unified communications; from telephony to the workspaces of the future
Hearing the phrase B2B unified communications (UC) conjures up images of the traditional conference call - hammering in the random passcode, stating your name, sitting back and listening to the copyright-free piece of salsa music until others join and the conference call starts. Perhaps you’ve sat waiting for the other person, staring at the telephone, sending hopeful emails to remind them of the call whilst you sit thinking about all the other things you could be doing.
The reality is vastly different for those who work in the industry; this image is now largely redundant owing to the ever-increasing rate of technological improvement and the considerable overlap between UC systems and consumer technology. WhatsApp, Facebook Messenger, and direct messaging on Twitter and Instagram have introduced digitally connected ways of communicating with friends and peers, which are now taking root in the workplace.
The increasing use of technology and the influence of consumer tech can be felt in instant messaging, voiceover IP telephony, video conferencing, artificial intelligence (AI)-driven voice, unified messaging, speech recognition and presence information. They’re all examples of immersive communication technologies, which feature in the complex and expansive UC landscape. As the lines between business and consumer communications blur, listening to the mind-numbing salsa music whilst waiting for someone to join a conference call is quickly becoming a thing of the past.
Coordinating communications is essential for mitigating inefficiencies in the workplace. Convenience becomes key as the immediacy of communications akin to social media are ingrained into the workplace. Using these technologies effectively optimises business operations, reduces costs and enhances productivity.
It is not just a change in technology which we need to think about but the way in which communications is thought about as a whole. A seismic shift in the workplace has taken place; gone are the days of a massive block of offices. The workforce is now dispersed across different countries and time zones and the nature of work has changed too, with an increasing amount of people working from home or inflexible co-working spaces. This is also a workforce that, with those entering the workplace, have grown up using consumer technology. Subsequently, consumer communication tools are being increasingly relied upon to support this new working environment; these are insecure, which is far from ideal.
As such, businesses need to understand how to use UC systems to facilitate the modern workplace. For those in charge of this, they need to consider three key components for any UC they want to bring onboard – invisibility, time-saving capabilities and moving work into a collaborative space online.
Invisibility
Modern, consumer-first UC are evolving to use AI, voice recognition and near-instantaneous transcription services enable communications to be as seamless as possible. The hum of communications operating in the background of businesses is the key to their success. This expanding communications horizon is transforming the way that businesses operate. Paradoxically, UC systems should be invisible – as they become more ubiquitous in the workplace, the less you engage with the products, the better they actually perform.
These integrated systems are designed to run alongside ongoing business activity. Voice activation negates the need for time-consuming organisation as it can be used to coordinate appointments or send reminders, for example. Clunky operating systems will become a thing of the past, as speech recognition technology simplifies activities and ensures that you never miss an opportunity. UC allows automation to lie just beneath the service, prompting efficiency in the workplace and freeing up time to focus on achieving business goals.
Time-saving capabilities
Using UC in the workplace saves time and simplifies activities. The capabilities of UC now span well beyond facilitating conference calls; it also can help seamlessly set calls up, provides support during the call and follow-up services including recordings and transcriptions. The technology supports moving from one communication platform to another instantaneously – a user can transfer from email to voice call or video conference without interruption, for example. Presence management ensures someone is at the end of the line before you call them, a crucial element which saves everyone time.
The ability to transform text-to-speech is another time-saving mechanism of UC because people can listen to messages on the move. Click-to-dial technology makes calls quick and easy, using a mouse to hover over a number reveals a pop up which creates a ‘call’ option, the number is then automatically dialled when you pick up the phone. As well as transforming the text into speech, UC systems can also change speech into text, providing accurate and prompt transcriptions to all involved. Smarter working solutions are offered throughout the entire lifecycle of connection which improves the efficiency of conference calls.
Moving work into a collaborative space online
As businesses increasingly conduct operations in the virtual space, there is a greater need for efficient technological communication infrastructure. SMS, group chats, instant messaging and call recording are essential communications features that support virtual business operations. UC allows work to be hosted online in a collaborative space. Interactive whiteboards and document management reduce the amount of back-and-forth version sharing between colleagues, eliminating confusion and ensuring the right people can access the right information within the business.
UC technologies can be used almost anywhere making them vital for the modern workforce which is often physically disparate - streamlined communications enhance collaboration for those who work remotely which reduces travel cost and time for businesses. Working together in this way can break down departmental silos and increase productivity. AI-driven communications can improve virtual meetings by providing participants with information about those in attendance, gathered from social media and other online sources. The collaborative structures of UC are essential tools for addressing the changing needs of companies and their staff in the digital age. The capabilities of such are collapsing time and space constraints by bringing remote workers closer together and enhancing the information available to them.
UC is a rapidly evolving field. The immediacy ingrained into digital consumer communications is transforming business interactions, creating a definite shift away from the inefficient conference call. Communications are now more collaborative, productive, streamlined and efficient, which allows businesses to focus on achieving objectives. UC transforms businesses into seamless operations where fewer interventions are effective. As automation becomes deeply ingrained into workplace communications, there’s no doubt that more businesses will prosper – a welcome move for everyone.
source itproportal
Industry: Unified Communications
Latest Jobs
-
- Cyber Security Professional Services Lead | London | Immediate
- London
- N/A
-
Cyber Security Professional Services Lead London / Hybrid This role leads the delivery function for a cyber security professional services team, with ownership of utilisation, delivery quality, and team performance across multiple client programmes. You will drive billable utilisation, ensure projects are delivered on time and to standard, and manage resource planning across a complex portfolio. Acting as the escalation point for key engagements, you will also lead and develop a high-performing consulting team, maintaining strong client relationships and consistent delivery standards. Key responsibilities: Drive utilisation and delivery performance Ensure quality, on-time delivery across engagements Manage resource planning and capacity Act as escalation point for key programmes Lead and develop the consulting team Background: Currently leading a cyber or technology professional services function Recent track record improving utilisation and delivery outcomes Experience across multi-client, complex programmes Strong senior stakeholder engagement A hands-on leadership role with accountability for delivery, team performance, and commercial outcomes
-
- Cyber Security Sales | Enterprise | New Business | London
- City of London
- Uncapped OTE
-
Enterprise Account Executive | Cyber Security | UK London / UK (hybrid with client engagement) A scaling cyber security firm is hiring an Enterprise Account Executive to drive growth across large UK organisations. This role blends new business with ownership. You will open doors, create demand, and win enterprise accounts, then retain and grow those relationships into long-term, high-value partnerships. Targeting senior stakeholders at CISO, CIO, and board level, you will shape and close complex deals across cyber security, cloud, and transformation programmes. This is a strategic role. Fewer accounts, higher value, longer cycles. You are expected to build pipeline from scratch, with support around you but without reliance on inbound or marketing. A recent and consistent track record of achieving or exceeding sales targets is essential. This role requires someone currently performing at a high level in enterprise sales. UK-based, with remote working and client engagement as needed. Competitive base and uncapped earnings, with scope to build a meaningful enterprise portfolio.
-
- Cyber Security Sales | Financial Services | New Business | London
- England
- Uncapped OTE
-
New Business Lead | Cyber Security | Financial Services | London / UK UK Remote / London client travel A well-backed cyber security and technology firm is looking to hire a senior New Business Lead to drive UK growth, with a particular focus on Financial Services. This is a position for someone who knows how to open doors where others cannot. A role built around identifying opportunity, challenging incumbents, and converting that into long-term client relationships and revenue. You will own new logo acquisition across FS, working closely with leadership to shape go-to-market strategy and position across cyber security, cloud, and modernisation offerings. Full ownership of the sales lifecycle. Pipeline creation, deal strategy, negotiation, and close. The expectation is simple. Build momentum, win key accounts, and scale a function around you as revenue grows. Strong experience selling into Financial Services environments is key. Credibility at CISO, CIO, and board level matters. Remote-first, with London and client engagement as required. Competitive base, uncapped earnings, and genuine scope to build something meaningful. The successful sales person MUST have a recent history and current experinece of achieving / overachieving against sales target.