Slack-Zoom partnership could include joint pricing
Analysts expect Slack and Zoom to eventually bundle pricing for their cloud software to undercut the appeal of all-in-one collaboration suites from Microsoft and Cisco.
Team messaging vendor Slack and online meetings provider Zoom signed a contract earlier this year to align their product roadmaps and marketing strategies. So far, the companies have focused on making it easier for businesses to use their products side by side.
A logical next step would be for the upstarts to offer bundled pricing deals to woo businesses already paying for Office 365, which includes the competing app Microsoft Teams, analysts said. It could also help the vendors counter competitors such as Cisco and Google, which sell both messaging and meetings apps.
"Neither of them can own a customer the way Microsoft or Cisco can," said Jon Arnold, principal analyst at J Arnold and Associates. "So I think for them to get into the enterprise market, where the real dollars are, it's just got to be a stronger offering."
Companies have been willing to pay for Slack and Zoom up to this point because their products have offered more features and have been easier to use than many competing apps, said Irwin Lazar, analyst at Nemertes Research.
"That's not a sustainable advantage. The other vendors are getting better," Lazar said. "So I think, at some point, they are going to have to figure out how to have combined go-to-market offers that bundle pricing to provide discounts."
A Zoom representative acknowledged a pricing bundle with Slack wasn't outside the realm of possibility. The companies are already working together on joint billboards and other marketing initiatives, said Laura Padilla, who directs Zoom's business development and channel program.
"Around bundling or packaging with pricing, that's not something we're willing to discuss right now, but they are considered a strategic partner, so there may be something like that in the future," Padilla said.
Slack declined to comment.
Slack features coming to Zoom
In the meantime, businesses can expect tighter integrations between the two apps -- including ways to access Slack from the Zoom interface.
The pair's integrations to date have focused on making it possible for users to join Zoom meetings from Slack. But the companies have a multi-year roadmap that includes a commitment to build integrations in the opposite direction.
"We're going to be bringing in a lot more of the Slack features into Zoom," Padilla said.
The Slack-Zoom partnership bore its first fruit late last month with an update to the Zoom app for Slack. In Slack, users can now view the participants in an ongoing Zoom meeting. They can also set up notifications that let them join Zoom meetings by clicking a button rather than typing a command.
In the future, users will be able to make phone calls in Slack using Zoom Phone, a new cloud calling service.
The partnership sets the stage for a showdown between two models for selling software.
Vendors such as Microsoft offer a cloud-based suite of productivity and collaboration apps able to meet virtually all of a customer's needs. Vendors such as Slack and Zoom specialize in one type of app to make better software than anyone else in their niche.
Slack and Zoom both began trading stock publicly early this year and must now report financial results to Wall Street every quarter. To achieve long-term profitability, they each need to sell to larger businesses, a huge chunk of which already uses Office 365.
More than 15,000 teams have installed Slack's integration with Zoom, which lets users launch Zoom meetings from Slack. That's up from more than 10,000 teams in April and roughly 5,000 teams a year ago, showing that companies are increasingly using the two apps in tandem.
"Slack doesn't have the meetings and Zoom doesn't have the workstream collaboration," said Mike Fasciani, an analyst at Gartner. "So it really requires a pairing of these two to be able to stand up and compete against Microsoft."
Industry: Unified Communications
- Security Analyst. Financial Services. UK. Permanent
CH7863 Security Analyst. End User . Financial Services Security Analyst needed to monitor and manage a security suite of tools within an End User environment. The Security Analyst will be responsible monitoring, configuring, fine tuning, incident management and generally improving the security tool capability. Specific experience with CyberArk, Tripwire Log Center and Tripwire Enterprise is highly desirable). Current experience with Vulnerability management and penetration testing is highly desirable. Specifically the ability to effectively manage 3rd party pen tests. You will be working within a specialist security team reporting to the CISO. Experience working within an end user environment within financial services is highly desirable. Flexible location. This is an exclusive role to DCL Search & Selection. To book a call please use my Calendy link https://calendly.com/chris-holt/arranged-call-with-chris-holt-soc-role-
- DevSecOps - Security design / review consultant. SC Clearance. London
CH7858 London £70,000 DevSecOps - Security design / review consultant. DevSecOps - Security design / review consultant will ensure that newly created, public facing apps are secure by design and by default by aligning them to current / best practice security policies and standards into the design phases. The individual must have a technical software / application development background with specalist experinece in secure architecture design. (Frameworks, processes, best practice etc) Practical experience translating and ensuring that the OWASP top 10, ISO27001, HMG frameworks requirements are reviewed and embedded into project designs which are implemented is essential. Experience working projects through a full development lifecycle is key. You will work along side the design and project teams to idenitfy and mitigate risks throughout the design phases. This is a permanent role. SC clearance is essential as is the ability to get to the London office. (When appropiate #covid) Security DevSecOps consultant. To arrange a discreet call book via https://calendly.com/chris-holt/devsecopp--security-design-review-consultant
- CONTRACTOR Cyber Vulnerability Analyst, NESSUS, Rapid 7, SC clearance required.
Cyber Vulnerability analyst NESSUS, Rapid 7, needed for IMMEDIATE 3 month contract MUST have / be able to achieve UK SC clearance role to work within a live environment within a public sector department. The individual must have experience in using various security methods and tools such as Rapid7 and NESSUS scan for / identify vulnerabilities, prioritise them according to risk and raise appropriate tickets for remediation / follow up. In depth experience utilising Nessus highly beneficial. Current cyber public sector experience highly desirable.
- Internal Security Auditor, Level 1 Service Provider (ISO27001)
- Upto 55,000 plus benefits
Internal Security Auditor ISO 27001, PCI, needed to join a Cyber team within this expanding Fintech business. The Internal Security Auditor will have end to end responsibility for planning, delivering, remediating any findings etc. Experience working within financial services is highly desirable. This Is a great time to join a newly formed and growing Cyber team within a rapidly expanding fintech, that is taking a major share of its market. We are looking for someone with experience, (but not to be limited to) a mix of Information Security standards, frameworks, audit principles, controls / policies and the management and use of the technical tooling etc. ISO 22301, ISO 27001, NIST Cybersecurity Framework etc An ideal candidate will be working within an end user environment with a cyber consultancy background. Experience taking a company through accreditation is highly desirable Experience managing internal stakeholders, technical teams and external third parties essential Flexible working, but with the ability to get into London. This is an exclusive role to DCL Search & Selection.