Boss of Swindon tech firm Appsbroker wants the UK to follow lead of India and Romania
Mike Conner, who set up Old Town-based Appsbroker 12 years ago, suggested more graduate apprenticeships in areas like software engineering could help trap top talent in Swindon.
The 46-year-old, whose business last year turned over £23 million, said: “It starts with the schools. Swindon’s undoubtedly got talent, but I think an awful lot of it leaves Swindon because the next steps aren’t that clear.
“We take kids from A-level and we’ve got a graduate apprenticeship, so we pay them throughout their four years. They come away with a degree of being highly relevant to our business. There needs to be more of that.”
Mr Conner’s firm, Appsbroker, builds IT applications for big business – allowing them to do everything from rendering hugely complicated film footage to banks being able to transfer huge amounts of customer information into new databases.
The bosses’ comments follow the announcement earlier this month of an ambitious new campaign to turn Swindon into Britain’s answer to Silicon Valley and attract thousands of new tech jobs to the area.
Called TechSwindon and led by group Switch on to Swindon, the campaign will shine a light on the 2,800 businesses already making digital products and improving links with the 25,000 firms across the county that rely on them.
Mr Conner called for action: “I think although Switch on to Swindon is a great show of force that there’s great vibrancy in the town, I feel we need those practical steps that actually create the skills base. It’s partly the technical colleges, the universities, but it’s also how we bring talent into Swindon.”
He compared the situation in the UK to that in Romanian city Iais, where Appsbroker has offices. The town trains thousands of IT graduates every year.
“You wouldn’t believe how far they’ve come in 25 years from [communist politician] Ceausescu’s crippling poverty to just an incredibly easy place to build businesses,” said Mr Conner. “We don’t need to compare ourselves against any other town in the UK. We need to compare ourselves against towns in other nations that are doing it better.”
APPSBROKER chief Mike Conner struck out on his own when he was fired from his tech sales job after breaking his leg on the rugby pitch.
It proved to be a good move for the ex-Bassett winger, whose leg was crushed on the try line by a Devizes loose forward.
Last year, his tech firm turned over £23m, employing 130 people in Swindon.
Mr Conner, a keen skier who lives in Cirencester with his wife and three children, says it is Appsbroker’s creativity that sets it apart.
The company works closely with Google to offer big businesses ranging from HSBC to Jaguar Land Rover different digital applications to help their businesses work better.
He points to the company’s logo, a butterfly: “Butterflies and humans share 97 per cent commonality at a chromosome level. That three per cent makes it a butterfly or a human. If you look at IT in most organisations it’s 97 per cent. We’re concentrated on the three per cent that makes you a great butterfly or a great human."
“It means you don’t win the massive contracts that help you grow faster, but there are going to be 300 organisations that will do that just as well as us. In terms of listening, understanding and agreeing on the solution and having the ability to build that solution really quickly – that’s where the three per cent is.”
Latest Jobs
-
- Business Development | Healthcare | Warm accounts | UK
- England
- N/A
-
Business Development | Healthcare | Warm accounts | UK Healthcare Cyber Security UK Based An experienced Business Development Manager is required to drive new cyber security revenue across a warm healthcare account base. This role is focused on new business and account growth, engaging healthcare organisations to understand risk, priorities, and operational challenges, and positioning appropriate cyber security solutions and services. Key Responsibilities Drive new business sales into a warm healthcare account base Develop and close new opportunities across healthcare organisations Build senior level relationships with IT, security, and procurement stakeholders Own the full sales lifecycle from first conversation through to close Work closely with technical pre sales and delivery teams Experience Required Proven B2B new business sales experience within cyber security or technology Healthcare sector experience desirable Strong consultative sales and closing capability Ability to achieve UK Security Clearance is required UK based with flexibility to travel What’s on Offer Warm accounts with new business focus Clear revenue ownership Competitive base salary with uncapped commission
-
- Technical Pre Sales Cybersecurity Consultant. Healthcare
- England
- N/A
-
Technical Pre Sales Cybersecurity Consultant UK Remote | Healthcare Focus Overview We are seeking an experienced Technical Pre Sales Cybersecurity Consultant to support healthcare organisations by delivering advisory, solution design, and security uplift services. This role focuses on improving security outcomes, addressing operational challenges, and enabling informed technology decisions across complex and regulated environments. The position blends technical pre sales expertise with a consultative approach, working closely with clinical, technical, and commercial stakeholders to shape effective cybersecurity solutions. The individual must be able to achieve UK Security Clearance. Key Responsibilities Provide technical pre sales support across cybersecurity solutions and services for healthcare organisations Engage stakeholders to understand security challenges, risks, and operational pain points Deliver advisory guidance and recommendations to strengthen security posture and resilience Translate customer requirements into clear, outcome focused technical and commercial solution designs Act as a trusted technical advisor throughout the sales and early delivery lifecycle Produce clear technical documentation, recommendations, and customer facing materials suitable for regulated environments Collaborate closely with sales, delivery, and technical teams to align solutions with customer needs Experience and Skills Proven experience in technical pre sales or cybersecurity consultancy Experience working within healthcare or other highly regulated sectors Broad knowledge of cybersecurity technologies, managed services, and risk based approaches Strong communication skills with the ability to engage both technical and non technical stakeholders Confident operating in a client facing, consultative role UK based role with remote working Occasional travel for customer engagement as required
-
- Contract Technical Pre Sales Cyber Security Healthcare. SC clearance needed
- England
- Outside IR35
-
Contract Technical Pre Sales Cyber Security Healthcare Outside IR35 Contract | UK Remote | Healthcare Focus Existing SC clearance is required. Overview Seeking an experienced Technical Pre Sales Cybersecurity Consultant is required to deliver advisory and uplift services across complex healthcare organisations. This Outside IR35 contract operates on a consultancy basis, focused on improving security outcomes, addressing operational pain points, and supporting informed Cyber Security decisions. The role combines deep technical pre sales capability with consultative advisory delivery, working across clinical, technical, and commercial stakeholders to shape effective and proportionate cybersecurity solutions. Responsibilities Provide technical pre sales consultancy across cybersecurity solutions and services within healthcare environments Engage senior stakeholders to understand security challenges, risks, and operational pain points Deliver advisory guidance and uplift recommendations to improve security posture, resilience, and maturity Translate healthcare requirements into clear, outcome focused technical and commercial propositions Act as a trusted technical advisor throughout the pre sales and early engagement lifecycle Produce concise technical documentation, recommendations, and advisory outputs suitable for regulated healthcare settings Experience Strong background in technical pre sales or cybersecurity consultancy Experience working with healthcare or other highly regulated environments Broad understanding of cybersecurity technologies, managed services, and risk based security approaches Ability to communicate complex technical concepts to both technical and non technical audiences Comfortable operating independently in a client facing advisory role
-
- London Sales Manager, Key Clients. Security. Immediate
- London
- N/A
-
London Sales Manager, Key Clients A senior sales leadership role within the cyber security services and technology market, focused on account development and revenue growth across key clients. You will lead a sales team with responsibility for customer retention, increasing share of wallet and maintaining a strong commercial pipeline. The role works closely with technical, delivery and marketing teams, as well as technology partners. Key focus Lead and coach a field based sales team Own forecasting, pipeline quality and revenue delivery Drive renewals and account development Expand customer investment across services and solutions Build relationships with vendors and partners Background Proven experience managing enterprise sales teams Consistent performance against revenue targets Cyber or IT security sales leadership experience Exposure to Palo Alto, Check Point, Microsoft, etc Commercially focused with a structured sales approach A role for a sales leader focused on long term client value and sustainable growth.