5G Will Transform CX And Role Of Contact Centre Agents
Nick Beardsley, Enterprise Director at Cloud Telephony and Unified Communications (UC) provider, Olive Communications, examines how the hotly anticipated 5G technology will be a step change to mobile working, and the positive impact this will have on the flexibility and scalability of a business’s customer service centre and the role of the contact centre operator.
The next generation in mobile technology has been dubbed as ‘here to change the world.’
Nevermore is this true than for the contact centre industry. 5G, with its superfast speeds of around 10 times greater than 4G, according to Vodafone means even greater quality, ultra-high resolution video calls (the same used for commercial digital cinema) and much quicker downloads to mobile devices. 5G’s use of millimetre wave spectrum enables the technology to support more devices – one million per square KM compared to 4G’s 4,000 devices – so more uninterrupted video streaming and voice calls.
5G in the contact centre
Greater speeds and capacity for a larger number of connected devices will empower the customer service operator to work anywhere at any time, whilst delivering a faster and more efficient service, often remotely, enabling greater flexibility.
5G will allow for the delivery of even greater customer experiences through speed, efficiency and next-generation AI integration. AI is already rapidly establishing itself across Contact Centres via chatbots, virtual agents, agent assist technology etc and, according to Olive’s own recent research, is radically transforming the role of the contact centre agents.
Olive’s study into AI in the contact centre revealed that 60% of customer service operators now work from home. 59% feeling more empowered, motivated (51%) and positively challenged (23%) as a result of the technology available to them.
This, in turn, can transform the contact centre’s service delivery, productivity and operating costs; fewer overheads, faster productivity and opportunity for increased sales. For example, video interactions will become the norm. Agents will be able to push content to the customers’ mobile device in real-time, and digital interactions will be managed at lightning speed – all increasing customer loyalty.
But, one can argue, as 4G is already providing consumers with an immersive experience – and even that is yet to have full adoption throughout the UK, what will really be the difference? The answer? Opportunity for exponential growth. As the National Infrastructure Commission (NIC) stated in its report, connectivity had become a “necessity” in society and 5G will play a crucial role in the economy.
What are the challenges?
Overall, it remains a big challenge to deliver 5G in the UK. There is a lack of dark fibre and numerous infrastructure challenges, not to mention that the rollout of 4G is still ongoing. In a Parliament report, The International Telecommunications Union (ITU) identified
‘investment risk and uncertainty’ as an important policy challenge for 5G deployment and urged policymakers to ‘focus on boosting 4G networks while 5G investment cases develop.’
That said, Vodaphone’s 5G network has now successfully gone live in seven UK cities, including Cardiff, London, Manchester and Glasgow, plus a focused regional rollout, and further cities to follow.
In reality, it may be sometime before businesses are able to truly harness the potential for 5G beyond mobile telephony until all the networks go live. In the run-up to this, however, it’s important to be prepared by having a cloud-based digital strategy in place that accommodates for 5G’s arrival, so the organisation is ready to reap the benefits for when the time does come.
Industry: Unified Communications
- Architect | Cyber Security | Public sector Permanent
Architect | Cyber Security | Public sector Permanent Seeking a Security Architect with Public Sector / Cloud Security experience for a lead technical role. Public sector security architecture design experience essential. (MoD) Current project experience delivering HLD / assurance of computer networks / build evaluations. Active Security clearance required. If you are open to hear about a new / exclusive opportunity where you are interested to be more than a number in a company reach out to team today. Chris.firstname.lastname@example.org 07884666351
- CIAM Architect Azure B2C
We are seeking a highly skilled and experienced Azure B2C CIAM Architect for a contract starting on Jan 2024. As an Azure B2C CIAM Architect, you will be responsible for designing, implementing, and deploying an new Azure B2C Solution . Responsibilities: Design and implement an Azure B2C-based CIAM solution that meets the needs of our clients organization. Maintain and support the Azure B2C-based CIAM solution. Provide training and support to our employees on the use of the CIAM solution. Background designing, implementing, and maintaining CIAM solutions. Experience with cloud-based identity and access management (IAM) solutions. Experience with OAuth, OpenID Connect,and SAML. Excellent written and verbal communication skills
- Senior IAM Consultant
- Upto €110,000 depending on level of position
Senior IAM Consultant is needed to help lead and deploy IAM Projects for this expand IAM Consultancy The ideal candidate will have a deep understanding of IAM concepts and technologies, as well as experience in deploying and managing complex IAM solutions. Responsibilities Lead the deployment of IAM solutions for our clients Work with clients to understand their IAM requirements and design solutions that meet their needs Configure and implement IAM solutions using best practices Integrate IAM solutions with other enterprise systems Provide training and support to clients on the use of IAM solutions Stay up-to-date on the latest IAM technologies and trends We are looking for an experieneced IAM Consutlatn with: Strong understanding of IAM concepts and technologies,including identity lifecycle management,access control,and authentication Experience in deploying and managing complex IAM solutions Experience with IAM products and solutions,such as SailPoint,One Identity Manager,and Azure Active Directory Excellent communication and interpersonal skills Ability to work independently and as part of a team Fluent in German Candidates witll need to live and have the right to work within Germany to be considered.
- Security Architect - SOC Design - Outside IR35 London. SC / DV cleared
- Outside IR35
Security Architect - With in-depth SOC Design experience needed for Outside IR35 London. SC / DV cleared. 6 month rolling Immediate Experience delivering technical Security Architecture design / assurance of security design with mobile network experience. HLD / LLD Current SC Clearance a must. Willingness to undertake DV. London 3 days a week Immediately interviewing.