Businesses see increasing importance of video conferencing
The world of sales keeps getting smaller as businesses continue to integrate video applications with CRM platforms.
Although face-to-face meetings and the hustle and bustle of travel still fill the schedules of many salespeople, there's no denying the importance of video conferencing and how it's transformed the way companies interact with customers and prospects. Video chat cuts the need to spend money on travel and can effectively personalize a relationship -- even more so than a phone call.
With video conferencing applications now another tool in CRM systems, salespeople can pause tasks and start intimate conversations with customers requiring extra attention or a bit of friendly cajoling to spend money. Just as the addition of social media tools in CRM and marketing platforms widened the reach of companies, video apps aim to create another direct channel to customers.
"Virtual meetings are very effective and an intimate way to manage and nurture customer relations," said Kate Leggett, a principal analyst at Forrester Research. "I think more and more companies will only continue to offer video and meetings as collaboration tools."
CRM vendors with video integration
Several companies offer a video connection within their CRM and marketing platforms. Microsoft Dynamics 365 users are able to jump on a video call via Microsoft's own Skype or Skype for Business. Salesforce offers several video conference applications in its AppExchange, including Zoom. And, early this year, HubSpot announced that its users could now automatically open the Zoom app within its platform.
The decision to partner exclusively with Zoom was easy because many HubSpot employees use the video app on their own, said Kipp Bodnar, HubSpot CMO.
"Like [what] Gmail did for us with email, Zoom changed how we were communicating with clients and customers and amongst ourselves. It made our dream of remote work and our goal of being a global company a reality," Bodnar said. "I run a team of 20 remote people, with people in Dublin, Berlin and Tokyo. Zoom makes our work seamless and personal."
Importance of video conferencing
Julian Poulter, a Gartner research director, said there's no way a company can do business today without video conferencing -- phone calls no longer suffice. Video enables businesses to share graphics and images while talking up products, he said.
Video applications open many doors for sales and marketing because they enable customers to feel as if they're receiving exclusive personalized attention, Poulter said.
"You've got webinars, one-on-one meetings and visual support cases. Or, as a customer, I can connect with an agent who can look over my (virtual) shoulder to see if what I'm doing is correct or if I need help. You also see companies doing click to connect, where the customer clicks on an image of a person to have a conversation with them," he said.
Like Bodnar and his HubSpot colleagues, Poulter couldn't imagine having a productive, travel-free workday without the help of video. "There's no way you can function," he said. "I'll probably do six today."
If data is the key to obtaining knowledge that provides a competitive edge, then video is a window into how a customer is really reacting to a company's products and services. Video enables salespeople to better gauge idle curiosity or genuine interest.
"A video chat at the exact time a potential buyer [needs] more information … can be the reason a conversion takes place or never happens," said Brent Leary, a CRM and customer experience analyst. "A timely answer to one question could turn into a full-blown conversation. And a video chat can make that happen more effectively than a connection that's made just by talking with someone."
Employee training needed
Leary recommends that employees shouldn't just jump right into video interactions with customers. A strategy is needed, and training is a must because video chatting isn't the same as face-to-face or even telephone conversations
- REMOTE Penetration Tester - UK. Senior
- United Kingdom
CH7941 Identifier Project REMOTE Penetration Tester - UK. Senior role. Agile, flexible company looking to attract an experienced Penetration Tester that values transparency, creativity and interesting varied work. To join a growing team to deliver varied (Infrastructure, Web application etc) remote penetration testing to an international client base. You must be technically exceptional, able to work remotely / independently and be able to effectively communicate / document / produce written reports. This is a client facing role, so you must be able to represent yourself and the business in the best light. Experience around penetration testing best practice / frameworks highly desired. Manual penetration testing experience highly valued. Any of the following tests / labs are desired, but experience over Pen 200, OSCP, TryHackMe (THM), HackTheBox (HTB), VulnHub, Virtual Hacking Labs (VHL) GIAC Certified Penetration Tester (GPEN) GIAC Exploit Researcher and Advanced Penetration Tester (GXPN) Offensive Security Certified Professional Certified Penetration Tester (CPT) Certified Expert Penetration Tester (CEPT) Offensive Security Certified Expert (OSCE) CompTIA PenTest+ EC-Council Licensed Penetration Tester Master Certified Mobile and Web Application Penetration Tester (CMWAPT)
- Head of CSOC (Cyber Security Operations Centre), London. Greenfield opportunity
CH7928 Identifier Project Head of CSOC (Cyber Security Operations Centre), London. Greenfield UNIQUE opportunity to establish, manage and grow a world class CSOC. Headquartered in the UK, the CSOC will grow and deliver cyber services into an international and underdeveloped market. As a greenfield site the Head of CSOC will be the first person on the ground to build a capability and team around them. The role will include, but not be limited to; Setting up and establishing a CSOC monitoring service using IBM QRadar and Palo Alto CORTEX XSOAR. Develop roadmap for future CSOC capabilities. Establish, develop processes, playbooks and use cases. Recruit, Build and train a specialist team. Build relationships with key clients- onboard and scale. The successful candidate must have experience working within / leading a technical Cyber Security monitoring capability. Technical experience working with IBM QRadar and Palo Alto CORTEX XSOAR will be highly beneficial, although other SIEM / Security Orchestration, Automation and Response tools are welcome as the skillset is transferable. This brings significant opportunity and welcomes creativity / best practice. Frequent travel to London office will be required. Chris.email@example.com 07884666351
- Aruba Data Centre Network Engineer
- Upto £500 a day
**Outside of IR35 contract** Aruba Data Centre Network engineer is required to start ASAP. You will be responsible for Data Center and Campus Network - Design and implementation of Aruba CX Switches, We are looking for an experienced data centre engineer who is happy to work remotely and autonomously Experience you will need to have, Solid Networking experience with good knowledge of -Routing & Switching - MP-BGP EVPN VXLAN, MPLS/VPLS, EIGRP, BGP, OSPF and Multicast, Experience with Aruba switches ideally the CX range Ideally SC cleared or able to become SC Cleared. This will be a 3 month rolling contract
- Network Engineer-
- 65000 plus bonus
An exciting opportunity has arisen with a global financal business that are looking for an experienced Network engineer with strong Firewall experience in particular Checkpoint You will be responsible for help to support and manage the network infrastructure both LAN/ WAN And VPNs and will have a focus on network secuirty (Checkpoint firewall and Security controls) This is a multi-Site environment with few thousand end users, As the business is growing so is the network so great opportunity to join an expanding business that will help cross-train you in both cloud and onsite solutions. They are looking for a strong network engineer with a mix of expereience o Experience with Azure networking managing VNETs, ExpressRoute, VPNs and other Azure network features such as NSG/MS loadbalancer is required. Working with Check Point firewalls in Azure is desirable. o In-Depth understanding of networking fundamentals including: Network topology, Data Centre Infrastructure systems, Layer 2/Layer 3 Switching, VLANs, Routing, VPNs, High availability protocols. o Demonstrable hands-on experience with Meraki Switches and wireless infrastructure, Arista software, Forcepoint Proxy (would be a strongly desirable), Citrix Netscaler, and Forescout CounterACT Location can be flexible, they are looking for someone who would be happy to do a hybrid working model 3 days at home 2 days in the office.