Zoom Phone Prepares to Disrupt the UCaaS Market

One of the leading video conferencing companies in the world, Zoom Video Communications, recently announced a host of new updates to their cloud-based collaboration platform. Today, users in the Zoom environment can go beyond their standard video experiences to explore a range of options through Zoom Phone, upgraded Zoom Rooms, and even expanded Zoom Meetings.
With more than 200 enhancements to their product portfolio over the last year alone, Zoom is proving its passion for innovation. The business is moving at break-neck speed to deliver a new UCaaS competitor into the market.
We spoke to Oded Gal, the Product Management Head at Zoom, to learn more about the latest innovations that the company has invested in. Oded recently won the Enterprise Rockstar award from Business Insider, an accolade which celebrates his incredible insight and commitment to driving Zoom’s transformation forward.
The Evolution of the Zoom Phone Experience
Zoom Phone has only been on the market for a concise amount of time, yet it’s already making huge waves in the industry. With a video-first strategy, the Phone solution is set to disrupt the UCaaS market as we know it, mainly when you take Zoom’s agility and exceptional business performance into account.
Zoom is on the path towards significant growth and success – with an IPO just around the corner. With Zoom Phone joining their strategy, the industry is left to wonder whether this is the start of something bigger and better for Zoom. Oded told me that the organisation is focused on helping people access and deploy the ultimate collaboration and communication kit as easily as possible.
“We knew we needed to provide the basic capabilities for telecommunications with Zoom Phone, which was a huge checklist of things to cover. However, I think we’ve done this very well so far. What’s helped us to really deliver this offering so quickly is our comprehensive infrastructure. A lot of the work we’ve done has relied on our ability to leverage our existing infrastructure and build new things on top of it.”
You’ve Built Out the Phone Experience Very Quickly
Zoom’s Phone solution has gone from basic starting blocks to a finish-line solution very quickly. What’s more, they now can plug contact centre solutions like Five9 and Twilio into the solution too, which provides a very comprehensive experience for their end-users.
“We’ve managed to move very quickly because we’ve had the knowledge and infrastructure already at our core. Now, we’re looking at new features, working with contact centres, and developing new things.”
“We’re constantly moving forward, looking at international expansion, and partnering with different carriers and providers”
Currently, the Zoom Phone experience is available as an add-on to the Meetings experience for Canadian and US customers. However, the functionality will quickly make its way out into other parts of the world according to Oded. With support for outbound and inbound calling through the PSTN, Zoom customers will be able to consolidate all of their communication strategies within the Zoom environment.
Is Zoom Phone Easy to Use?
Designed to be just as easy to adopt and accessible as the rest of the Zoom experience, Zoom Phone has simplicity at its core. The system is intended to be a single pane of glass, where users can seamlessly transition from a meeting to a phone call, to a video conference, without any disruptions or delays.
“If you click on the Zoom client, you’ll see Meetings, Chat, and the new Phone function. When you click on the Phone option, you’ll see a dial pad, and you can enter a person’s name to pull their contact details from your global address book too. You get the same internal or external call experience on the mobile app too.”
There’s also the option to connect the business SIP strategy to the external platforms of Twilio Flex and Five9. This allows for easy management of efficient call routing options through some of the most popular cloud contact centre services on the market.
For now, calls are available through the Zoom calling plan. However, Oded commented that the company is currently working on allowing businesses to “Bring their own carrier” too. This means that if you have an existing relationship with a carrier, you can build in connections as you like.
“We already have the relationships with carriers that we need. It’s just about developing the platform even further to deliver the service in the right way”
Competing with Slack and Teams?
The collaborations with Twilio and Five9, combined with the new Phone system makes Zoom an impressive competitor in the collaboration and communication environment. What’s more, there’s even zero-touch provisioning available for companies that want to integrate with Yealink and Poly (Polycom) phones. I asked Oded whether Zoom is planning on competing against some of the other major collaboration offerings in the market, such as Slack, Cisco, and Microsoft Teams.
“With things like Microsoft Teams, it’s a great platform if you want a full collaboration stack, but it’s not as easy to use if you just want a more functional experience. Zoom wants to make it simple for everyone to join conversations with people inside and outside of the business. We’re coming at the environment from a different angle, with video as the new voice.”
For Zoom, video must remain at the forefront of the communication and collaboration journey. The delivery of Zoom Phone simply ensures that customers have more flexibility available in how they choose to connect. With new features like Salesforce Integration and advancements being rolled out consistently, Zoom is definitely “zooming” ahead with a new communication solution for the current marketplace.
Source: uctoday
Industry: Unified Communication news

Latest Jobs
-
- Account Manager - IT Services
- Germany
- €90000 plus OTE and Car
-
Are you a deal closer with a hunter mindset? Do you know how to uncover business pain points, and turn them into long-term digital transformation partnerships? Our Client are growing their sales force across Germany and looking for an ambitious, straight-talking Account Manager to take the lead on new client acquisition. You’ll focus on mid-sized to large enterprises across Germany helping to shape their digital future with tailored IT solutions in Workplace, Cloud, and Security. • Drive Growth: Own the full sales cycle for new business across your region. • Solution Sell: Build bespoke offers in Security, Digital Workplace and Cloud solutions • Build Relationships: Establish a solid pipeline through smart prospecting, marketing-driven leads, and your own network. • Represent a brand known for trust, delivery, and tech excellence—with 4,000 employees globally and a growing team within Germany. What You Bring • Proven new logo sales experience in the IT services space (not hardware!) • Deep knowledge in one or more of: Cybersecurity, Digital Workplace, or Cloud • Confidence to lead enterprise deals and pitch directly to senior stakeholders • Fluent German and good English skills Sind Sie ein Abschlussprofi mit Hunter-Mentalität? Wissen Sie, wie man geschäftliche Pain Points identifiziert und in langfristige Partnerschaften zur digitalen Transformation verwandelt? Unser Kunde baut derzeit sein Vertriebsteam in ganz Deutschland aus und sucht eine ambitionierte, ehrliche Persönlichkeit als Account Manager, die den Lead bei der Neukundengewinnung übernimmt. Ihr Fokus liegt auf mittelständischen bis großen Unternehmen in Deutschland, denen Sie mit maßgeschneiderten IT-Lösungen in den Bereichen Workplace, Cloud und Security den Weg in die digitale Zukunft ebnen. Ihre Aufgaben • Wachstum vorantreiben: Verantwortung für den gesamten Vertriebszyklus im Neugeschäft Ihrer Region. • Lösungsorientierter Vertrieb: Entwicklung individueller Angebote in den Bereichen Security, Digital Workplace und Cloud-Lösungen. • Beziehungen aufbauen: Aufbau einer stabilen Pipeline durch gezielte Ansprache, marketinggenerierte Leads und Ihr eigenes Netzwerk. • Marke repräsentieren: Werden Sie Teil eines Unternehmens mit 4.000 Mitarbeitenden weltweit und einem stark wachsenden Team in Deutschland – bekannt für Vertrauen, Verlässlichkeit und technologische Exzellenz. Was Sie mitbringen • Nachgewiesene Erfahrung in der Neukundenakquise im Bereich IT-Services (kein Hardwarevertrieb!) • Fundiertes Wissen in mindestens einem der Bereiche: Cybersecurity, Digital Workplace oder Cloud • Selbstbewusstes Auftreten im Umgang mit Enterprise-Deals und Entscheidungsträgern auf Top-Level • Verhandlungssichere Deutschkenntnisse und gute Englischkenntnisse
-
- Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance
- London
- To attract the right person
-
Job Title: Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance Location: Hybrid remote | London / Berkshire Overview: Senior SOC Analyst Level 3 to join a specialist Managed Security Services business. You will be responsible for advanced threat hunting / triage, incident response etc with a strong focus on the Microsoft Security Stack. Key Responsibilities: Lead and resolve complex security incidents / escalations Conduct advanced threat hunting using the Microsoft Security Stack. Build, optimise and maintain workbooks, rules, analytics etc. Correlate data across Microsoft 365 Defender, Azure Defender and Sentinel. Perform root cause analysis and post-incident reporting. Aid in mentoring and upskilling Level 1 and 2 SOC analysts. Required Skills & Experience: The ability to achieve UK Security Clearance (SC) – existing clearance ideal. (Sorry no visa applications) Current experience working with a SOC environment Microsoft Sentinel: Development and tuning of custom analytic rules. Workbook creation and dashboarding. Automation using Playbooks and SOAR integration. Kusto Query Language (KQL): Writing complex, efficient queries for advanced threat hunting and detection. Correlating data across key tables (e.g., SignInLogs, SecurityEvent, OfficeActivity, DeviceEvents). Developing custom detection rules, optimising performance, and reducing false positives. Supporting Sentinel Workbooks, Alerts, and Playbooks through advanced KQL use. Deep understanding of incident response, threat intelligence and adversary techniques (MITRE ATT&CK framework). Strong knowledge of cloud and hybrid security, particularly within Azure. Additional Requirements: Must hold or be eligible to achieve a minimum of Security Clearance (SC) level. Nice to have certifications (e.g., SC-200, AZ-500, GIAC) are desirable. Strong problem-solving and analytical skills. Excellent communication for clear documentation and team collaboration. Please follow Wheaton’s Law.
-
- New Business Sales Hunter | Cyber Security (UK Based)
- London
- To attract the right person
-
New Business Sales Hunter needed | Cybersecurity (UK Based) Are you looking for uncapped commission, a fun and sociable team that drives success with no politics? If so...You must Be UK based - and able to achieve UK SC clearance. (sorry no visas) Have a demonstrable history of sales success in Cyber Security Follow Weatons law. The role: Seeking a proven New Business Sales Hunter to join an established, successful and expanding cyber security firm. New business focused - £1m GP year one target (ramped). Sell a blend of security services & professional services. Ideal experience selling some or all of the following Cyber strategy & risk management Managed detection & response (MDR) Penetration testing Compliance & audit support You: Strong cybersecurity/IT services sales track record. Confident selling into mid-market & enterprise. UK based - London commutable 1x per week. Hunter mindset, full sales cycle ownership. Don't just send an email to apply give me a call on 07884666351
-
- CyberArk Architect
- London
- Upto £110,000 plus bonus and benefits
-
Are you ready to lead from the front and drive innovation in the Identity & Access Management (IAM) space? We’re looking for a seasoned CyberArk Architect who has CDE-CPC ideally or experience with privilege Cloud, someone who can lead with vision, execute with precision, and inspire teams to deliver excellence. As a key leader in our organisation, you’ll bring your strong business acumen and a technology-focused, innovative mindset to the table. You’ll be driving strategic initiatives, shaping transformation programs, and empowering teams to think big and deliver even bigger. Acting as a subject matter expert in CyberArk Leading strategic transformations in: Identity Governance Privileged Access Management (PAM) Access Management Customer Identity and Access Management (CIAM) Building and maintaining strong, collaborative relationships within the team Communicating clearly and confidently — both written and verbal — to deliver updates, raise potential issues, and share insights If you are interested in the above position we are looking for people with: deep expertise and a successful track record in IAM strategy, delivery, or assurance with CyberArk Hold relevant certifications such as CDE in Privileged Cloud or Guardian Have experience in a client-facing role (preferred, but not essential) Thrive in a hybrid working environment and are available to work from our or client London office three days a week Lead with clarity, communicate with impact, and adapt quickly to changing priorities