Meet Poly – Plantronics and Polycom Rebrand
The start of Enterprise Connect 2019 has provided the perfect platform for Plantronics and Polycom to unveil their new identity to the world, meet Poly.
Plantronics made the announcement, that it would be acquiring Polycom for around $2 billion, at the end of March 2018, and now a year on the relaunch takes centre stage.
Rebranding after acquisition or merger can often be a complicated process. Deciding on the final name and brand to move forward with is a critical decision which will impact the future development of any business. Many have speculated about what brand would take centre stage in this case.
It appears, however, that Plantronics Polycom have taken this opportunity to completely relaunch a seemingly new business, rather than taking one of the pre-existing brands forward. Joe Burton, President and Chief executive Officer of, the newly formed, Poly agrees.
“Today feels like my first day as CEO of a new company”
There is much more in the formation of Poly than just a new logo and branding. Poly will also have a raft of new focuses around different areas of innovation designed to drive the new company forward into its next stage of development.
Burton believes there is a huge opportunity for Poly to become the ubiquitous brand within meeting and collaboration solutions.
“We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don’t notice in the meeting.”
The specific areas of focus that Poly have announced are detailed below.
- Making workspaces intuitively work for everyone. The modern open office has introduced distraction and noise into the work place, leading to lower productivity and employee satisfaction. Poly offers solutions today to address audible distraction in open spaces as well as technologies that make huddle rooms as powerful as traditional board rooms
- Helping people collaborate, their way. People are now using three or more collaboration solutions in a given day and need endpoints that work with and across those solutions. Poly offers a wide range of solutions to meet this growing need
- Designing solutions that are mobile-first for the modern workforce. Whether it is using a personal smart phone as a “business phone” or navigating through a day where personal and business blend, workers need voice and video capabilities that move with them. Poly’s recently announced Elara 60 recognises this is the new normal and joins Poly’s award-winning mobile headsets to give people high quality tools to be productive from anywhere
- Advancing cloud services that help IT pros and users get more out of their devices. As the macro trend of end user empowerment continues, IT pros are more challenged to know what is being used, and where. Poly is focused on making easy-to-use solutions also easy to manage
A fundamental part of the new brand is its new name, Poly, which is far more than just an abbreviation of one of the previous brands, Polycom. Poly, in ancient Greek, means “many,”. The new brand aims to leverage the traditional audio and video expertise of Plantronics and Polycom as well as the breadth of smart endpoints from the previous portfolios.
Poly’s Amy Barzdukas, Executive Vice President and Chief Marketing Officer explains that combining their prestigious history with their ambitious future plans are key to the new brand’s image.
“Our new brand represents the many elements of our history that we bring together to enable people to work the way we all work now, which is anywhere and across multiple collaboration tools”
The new Poly logo also aims to represent the company’s new path forward as well as the history from its previous entities. The lava red colour and angle of letters form a propeller, to reflect Plantronics 60-year aviation lineage, while its three legs are inspired by the design of Polycom’s iconic conference phone.
The original acquisition garnered widespread support throughout the industry from analysts and onlookers alike, with many believing the portfolios synergised well. It will be fascinating to see if the new entity in Poly will be greeted as warmly as it aims to be the solution of choice whenever and wherever people collaborate.
Industry: Unified Communication news
- Contact 12 month- Security Operations- Crowdstrike Falcon Insight EDR / Analyst.
- United Kingdom
- Dependent on experience
Security Operations engineer / Analyst with Crowdstrike Falcon Insight EDR experience for a 12 month contract. Experienced Contractor with Crowdstrike Falcon Insight: Endpoint detection and Response (EDR) experience needed - 12 month rolling project. Implementation, configuration and Analyst experience needed with Crowdstrike Falcon Insight: (EDR) Migration project- relocating capability internationally. technically implementing, configuration of that that migration and then transition to BAU role monitoring. DCL Search exclusive associate Project.
- SailPoint Consultant
- Upto £75,000 plus benefits
SailPoint Consultant is needed for an expanding Financial Service business, this is an exciting time to join the Business as they are in the Process of deploying both IAM and PAM solutions and this consultant will form a key part of the IAM team Location can be flexible but would require the individual to come into the London office a couple of times a month for team meetings and face to face project reviews Duties include · Engage in the Identity & Access Management project to deliver SailPoint IdentityNow and Privileged Access Management · On-board applications and users into IAM tools and customise or configure integrations as required · Regularly review, secure and recertify privileged roles in applications, databases and operating systems · Implement least privilege, just-in-time access, password rotation and vaulting wherever possible · Migrate application authentication to Single Sign-On through the use of SAML and OAuth · Implement and enforce the use of MFA where possible, focusing on critical applications and risky sign-ins · Provide technical support to Centrify and SailPoint users Key experience required: Previous experience with SailPoint, including integrating and deploying into a business, onboarding users and applications, supporting users and performing manual administration tasks. Experience with SAML and OAuth to migrate applications to Single Sign-on. If you are interested in hearing more please reach out to me for more information
- Centrify Consultant
- Upto £75,000 plus benefits
A Privileged Access Management Consultant is needed for an expanding Financial Service business, this is an exciting time to join the Business as they are in the Process of deploying a Centrify PAM solution,, this consultant will form a key part of the team Location can be flexible but would require the individual to come into the London office a couple of times a month for team meetings and face to face project reviews Duties include · On-board applications and users into PAM tools and customise or configure integrations as required · Regularly review, secure and recertify privileged roles in applications, databases and operating systems · Implement least privilege, just-in-time access, password rotation and vaulting wherever possible · Migrate application authentication to Single Sign-On through the use of SAML and OAuth · Implement and enforce the use of MFA where possible, focusing on critical applications and risky sign-ins · Provide technical support to Centrify users You would also gain expsoure with the IAM toolset as part of an Identity Access deployment. Key experience required: Previous experience with a PAM tool (Centrify would be an added bonus but not essential) including integrating and deploying into a business, onboarding users and applications, supporting users and performing manual administration tasks. Experience with SAML and OAuth to migrate applications to Single Sign-on. If you are interested in hearing more please reach out to me for more information
- SOC team lead- Deputy SOC manager - Managed Security Services, Bradford. Exclusive
- £70,000 +
SOC team lead- Deputy SOC Manager - Managed Cyber Security Services, Bradford. Exclusive Identifier project. Technical team lead needed to join a Managed Cyber Security Services business. The role will be a hands on lead role and technical escalation point for the team. You will also be responsible for leading, mentoring, growing and developing the team. You will be the deputy SOC manager and be involved in the strategic growth of the capability. A managed security services background is essential, specifically within a managed security operations capability. Current hands on support experience across Firewall, SIEM, Incident Response is essential.