Meet Poly – Plantronics and Polycom Rebrand
The start of Enterprise Connect 2019 has provided the perfect platform for Plantronics and Polycom to unveil their new identity to the world, meet Poly.
Plantronics made the announcement, that it would be acquiring Polycom for around $2 billion, at the end of March 2018, and now a year on the relaunch takes centre stage.
Rebranding after acquisition or merger can often be a complicated process. Deciding on the final name and brand to move forward with is a critical decision which will impact the future development of any business. Many have speculated about what brand would take centre stage in this case.
It appears, however, that Plantronics Polycom have taken this opportunity to completely relaunch a seemingly new business, rather than taking one of the pre-existing brands forward. Joe Burton, President and Chief executive Officer of, the newly formed, Poly agrees.
“Today feels like my first day as CEO of a new company”
There is much more in the formation of Poly than just a new logo and branding. Poly will also have a raft of new focuses around different areas of innovation designed to drive the new company forward into its next stage of development.
Burton believes there is a huge opportunity for Poly to become the ubiquitous brand within meeting and collaboration solutions.
“We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don’t notice in the meeting.”
The specific areas of focus that Poly have announced are detailed below.
- Making workspaces intuitively work for everyone. The modern open office has introduced distraction and noise into the work place, leading to lower productivity and employee satisfaction. Poly offers solutions today to address audible distraction in open spaces as well as technologies that make huddle rooms as powerful as traditional board rooms
- Helping people collaborate, their way. People are now using three or more collaboration solutions in a given day and need endpoints that work with and across those solutions. Poly offers a wide range of solutions to meet this growing need
- Designing solutions that are mobile-first for the modern workforce. Whether it is using a personal smart phone as a “business phone” or navigating through a day where personal and business blend, workers need voice and video capabilities that move with them. Poly’s recently announced Elara 60 recognises this is the new normal and joins Poly’s award-winning mobile headsets to give people high quality tools to be productive from anywhere
- Advancing cloud services that help IT pros and users get more out of their devices. As the macro trend of end user empowerment continues, IT pros are more challenged to know what is being used, and where. Poly is focused on making easy-to-use solutions also easy to manage
A fundamental part of the new brand is its new name, Poly, which is far more than just an abbreviation of one of the previous brands, Polycom. Poly, in ancient Greek, means “many,”. The new brand aims to leverage the traditional audio and video expertise of Plantronics and Polycom as well as the breadth of smart endpoints from the previous portfolios.
Poly’s Amy Barzdukas, Executive Vice President and Chief Marketing Officer explains that combining their prestigious history with their ambitious future plans are key to the new brand’s image.
“Our new brand represents the many elements of our history that we bring together to enable people to work the way we all work now, which is anywhere and across multiple collaboration tools”
The new Poly logo also aims to represent the company’s new path forward as well as the history from its previous entities. The lava red colour and angle of letters form a propeller, to reflect Plantronics 60-year aviation lineage, while its three legs are inspired by the design of Polycom’s iconic conference phone.
The original acquisition garnered widespread support throughout the industry from analysts and onlookers alike, with many believing the portfolios synergised well. It will be fascinating to see if the new entity in Poly will be greeted as warmly as it aims to be the solution of choice whenever and wherever people collaborate.
Industry: Unified Communication news
- Information Security Risk Consultant, London. ISO 27005
REFCH7901 Information Security Risk Consultant, London. ISO 27005 Information Security Risk consultant needed for a London based client. The ability to achieve SC security clearance will be required. ISO 27005 Risk Assessment experience is essential. The role will cover, Risk identification, Assessment and Advisory consulting. This is a client facing role, single client- not multiple. Experience working with multiple teams and internal stakeholders is essential. The information Security Risk Consultant should ideally have a breath of information Security and IT technology based security experience. Prior experience within the public sector is desirable, but not essential. Broad knowledge across Security IT transformation, Cloud is also key. Broad experience across GRC, iso27001, NIST is key. Ongoing support and training provided. Apply today for more information, all details kept in confidence.
- Google Cloud platform Security Engineer, Contract, inside IR35
- United Kingdom
REF CH7897 Google Cloud platform Security Engineer, Contract, Inside IR35 Looking for a Google Cloud platform Security Engineer will define, document, design, implement, harden and generally improve the security capability of a Google Cloud Platform. The ability to configure, and deploy the following Google Cloud Platform security solutioons is essential; Command Security Centre, Cluster Security, APIGEE, GCP Cloud Armor Hands on technical expertise security experience with Terraform, Kubernetes Security, Container (Docker) security, Secret Manager is essential as is experience securing Google Kubernetes Engine Workloads. It is essential that you have a proven track record of securing a GCP environment and expertise in automating that with Terraform. Scripting experience with the above where appropriate is a key ability. You will be highly technical and have the ability to engage with stakeholders to ultimately deliver a secure and hardened Google Cloud Platform.
- Security Analyst, London. Financial Services. End user.
CH7885. Security Analyst, London. Financial Services. End user. Immediate role. £55,000 Security Analyst needed to monitor and manage a security suite of tools within Financial Servicecs end user . The Security Analyst will be responsible monitoring, configuring, fine tuning, incident management and generally improving the security tool capability. Specific experience with CyberArk, Tripwire Log Center and Tripwire Enterprise is highly desirable). Current experience with Vulnerability management and penetration testing is highly desirable. Specifically the ability to effectively manage 3rd party pen tests. You will be working within a specialist security team reporting to the CISO. Experience working within a regulated end user environment within financial services is highly desirable. This role will run a hyrbid working schedule, partly remote, partly office based in London (once permitted) This is an exclusive role to DCL Search & Selection. https://calendly.com/chris-holt/call-with-chris-holt-dcl-search
- IAM Consultant- Identity Governance
- United Kingdom
- Upto £80,000 plus benefits
Identity and Access Management Consutlant is required for this established business who put their employees first. the role entails • Develop and maintain IAM services. • Further develop IAM tool integration with Service Now to provide automated JML processes and application access requests and fulfilment. • Provide guidance over Role Based Access in terms of Location based Roles, Application Roles and Business Roles and act as SME over any future RBAC project. • Work closely with our other Technology teams on integrating IAM services with Technology and business systems to increase efficiency through automation around areas such as JML processes, application access request fulfilment and attestation. • Work with the Governance Risk & Compliance (GRC) team to provide application access attestations and toxic combination alerting and reporting. • Involvement with Identity Management initiatives such as Single Sign On (SSO) and Privileged Access Management (PAM), to ensure security and business processes are in line with industry best practice. • Assist in ensuring that all IAM capabilities are mapped to internal processes, policies, and standards. Develop metrics to measure and improve the alignment. • Complete monthly review and report on sensitive group access, i.e., service accounts, admin accounts, etc. validating I&O processes are effective. • Provide information to both internal and external Auditors in response to findings. • Collate audit evidence for AAF audit and control reviews, taking responsibility for identifying service and process improvements to ensure compliance with our controls and standards. We are looking for someone with Hands on technical experience with the IAM tools, you need to have been involved in the integration of the IAM solution into 3rd party software like Servicenow, You will have worked with an IAM tools that are focused into Identity Goveranance, like RSA, CA Identity Suite, Fischer Identity, Hid Global, IBM IGL, Net IQ Identity Goverance, Omada, Ping or Oracle Post covid, this role will invovle a mix of home and office work, the business have a number of office spread across the UK so locaton is flexible for this position