Data breach impacts: US and UK consumers react differently
The consequences of a data breach have a greater impact in the United Kingdom versus the United States, according to a survey into consumer trust and spending habits conducted by payment security specialists, PCI Pal.
The survey found that 41 percent of British consumers said they will stop spending with a business or brand forever, compared to just 21 percent of US consumers, following a data security breach.
62 percent of American consumers would instead stop spending for several months following a security breach or hack, with 44 percent of British consumers agreeing the same.
Looking at trust in businesses and brands, 55 percent of UK respondents felt they could trust a local store with their data more than a national company. They felt a local store was more likely to care about their reputation (30 percent) and hackers were less likely to target a local store as it is smaller (25 percent) while only 22 percent felt a national company would be more secure as they follow more security protocols.
In stark contrast, the reverse was true in the US with only 47 percent of respondents feeling they could trust a local company more than a national chain. In fact, 28 percent felt a national company would be more secure as they follow more security protocols, while 25 percent felt they have more money to invest in security protocols.
Almost a third (31 percent) of UK consumers stated that they would spend less with brands they perceive to have insecure data practices, compared to just 18 percent of US survey respondents.
A psychotherapist’s view
With a clinical and consulting practice in New York City, PCI Pal invited psychotherapist Dr Ellyn Gamberg to review the survey findings. In summary, Dr Gamberg identified:
- Both UK and US findings confer that after a security breach consumer spending behaviour are negatively affected (how much they spend, where they spend, and how they spend);
- US consumers are more regretful than UK that they did not do better vetting of companies regarding their security measures;
- UK consumers suppress their negative feelings regarding a breach longer, and take longer (or never return) to brands, compared to US consumers.
Dr Gamberg said: “The research indicates differences in measurable responses between consumers in the UK versus America, such as spending habits, customer and brand loyalty; and concern over providing personal data. However, all these behaviours are results of unconscious and conscious thoughts and feelings and cannot be accurately measured by self-report. The expression and internalisation of these responses is highly personal and cultural. As a result, it is critical that this be considered in order to effectively mitigate past damage, and future efforts, to create trust.
“In addition to addressing the technical aspects of security, organisations must address what needs to be done to increase the emotional security of their customers. Ultimately, becoming proactive in setting the stage for more favourable, short-term, and long-term behavioural change will result in more loyal customers, and increased spending.”
source continuitycentral
Insustry: Cyber Security News
Latest Jobs
-
- Data Privacy Lead. Client Facing London. Permanent.
- London
- N/A
-
Data Privacy Lead. Client Facing London. Permanent. London based client facing. Must be eligible to undergo UK Security Clearance (SC) Key Responsibilities: Lead and support client facing data privacy projects. Assess compliance, define and deliver strategic projects / implement privacy solutions. Manage project teams and develop business opportunities. Required Experience: Experience in data protection and privacy standards. Background in consulting. Skills and Qualifications: Business consulting experience IAPPPrivacy Manager / Privacy Technologist Location Greater London UK based role. Not able to provide VISA sponsorship.
-
- VOIP / SIP App Developer. Contract. SIP | VOIP experience needed. SC Cleared Outside IR35 Contract. London
- London
- OUTSIDE IR35
-
SIP | VOIP Developer. SC Cleared Contract. London Looking for a SC Cleared SIP / VOIP Developer to develop an application that interacts with a set of voice and video signalling API’s You will also work on developing in-house applications, browser plugins and automated tooling to support secure communication systems. Responsibilities Develop an application that will manage number mapping and associated identities using commercial SBC API’s. Develop new user-facing features using React.js or other modern JavaScript frameworks. Build reusable components and front-end libraries for future use. Collaborate with the design team to translate UI/UX design wireframes into code. Work closely with backend developers to integrate front-end code with server-side logic. Conduct code reviews and provide constructive feedback to team members. Stay up-to-date on emerging technologies and industry trends to continuously improve our front-end development practices. Troubleshoot and debug issues that arise during development and in production environments. Maintain high coding standards and practices and ensure code is well-documented. Requirement Experience of developing specialist applications using REST API’s. Good knowledge of Go, Java and Python (open to alternative combinations of languages). Proficiency in front-end languages and frameworks such as HTML, CSS, JavaScript, React.js, etc. Strong understanding of web standards, responsive design, and cross-browser compatibility. Experience with version control systems such as Git. Knowledge of RESTful APIs and asynchronous request handling. Familiarity with UI/UX design principles and tools.
-
- Senior Data Privacy Consultant. Client Facing | London
- London
- N/A
-
Senior Data Privacy Consultant. Client Facing | London Senior Data Privacy Consultant needed for a key client facing opportunity. Must be willing to undergo SC Security Clearance. Hybrid role- onsite with customer / office 2-3 days a week. London Key Responsibilities: Lead and support client facing data privacy projects. Assess compliance, define and deliver strategic projects / implement privacy solutions. Manage project teams and develop business opportunities. Required Experience: Experience in data protection and privacy standards. Background in consulting. Skills and Qualifications: Business consulting experience IAPP Privacy Manager / Privacy Technologist Location Greater London UK based role. Not able to provide VISA sponsorship.
-
- Security Analyst - Internal role. London commutable. Permanent
- London
- N/A
-
Security Analyst - Internal role. London commutable opportunity. Operational Security - Investigate, escalate and proactively work to ensure household name remains protected. Project Security - Coordinate, log change requests with project delivery teams to meet security requirements Policy / compliance - work with team to aid in uplifting these as and where needed This role is role to investigate, escalate and proactively work to protect a globally recognised brand. You must have current hands on operational analytical security experience with Microsoft technology stack Someone with a SOC Analyst / security engineering background would be well suited. This position will join a small team and would suit someone that has broad experience across the security threat landscape. Experience / knowledge across industry GRC standards such NIST, ISO27001 etc very advantageous and a priority. You will work across multiple teams proactively working to secure the business. Must be able to commute to Central London 3 days a week. Visa sponsorship not available Apply today to find out more.