Avaya Introduces Bold New Strategies for 2019

Leading communications company, Avaya, recently announced a series of new updates designed to enhance channel partner growth. As part of the Avaya Channel Partner Summit in Dubai, Avaya leaders took to the stage to describe how the company planned on helping partners transform their offerings in the year ahead.
Many of the new updates are featured as part of the Avaya Edge partner program, which offers channel partners an opportunity to accelerate their value propositions with more advanced solutions and innovations. The updates to Avaya Edge revealed during the partner summit also emphasised the importance of “inclusivity” for the Avaya network. Avaya wants its partners to know that they have a path for digital transformation ahead of them, no matter their size or business model.
2019: Avaya’s Year of Cloud
Speaking to an audience of more than 450 channel partners this year, VP of Channels, Fadi Moubarak said that Avaya’s growth is “inexorably linked” to the success of their partners. With that in mind, Avaya will be placing even greater focus on their channel partner program in 2019 and the years ahead. Much of the attention for 2019 centres around giving channel partners of all sizes the freedom and flexibility to deliver cloud-based products to customers.
According to the International President of Avaya, Nidal Abou-Ltaif, 2019 is set to be the “Year of Cloud” for Avaya. This means that Avaya’s range of cloud-based services will continue to expand in the year ahead, becoming available to any Avaya partner throughout the globe. Nidal noted that Avaya has already made significant progress in their path towards the cloud, with the UCaaS and CCaaS Avaya models representing some of the fastest-growing segments for the company. Additionally, Avaya’s channel partner ecosystem on the cloud has grown at a rate of 50% year-over-year.
Though there is a significant focus on “cloud” for Avaya customers, Avaya also noted that they wanted to make their channel partner program one of the most inclusive in the world. This means going beyond cloud connectivity to encourage and empower partners of all sizes to deliver more holistic solutions to their customers.
Going Beyond the Cloud for Avaya Partners
During 2019, Avaya will also be leveraging their open-standards communication platform for the channel partner community. For instance, solutions available through the Avaya A.I.Connect and Avaya DevConnect programs will allow partners to support their customers with disruptive and readily-integrated solutions for communication.
Avaya’s open ecosystem will also be available for partners to use when building their own solutions. Now that many of Avaya’s most successful partners have already proven how easy it is to innovate on top of the Avaya platform, the company feels it’s time to deliver new APIs and tools that encourage greater developments. Avaya even announced their “Avaya Private Cloud” system, which will give channel partners the opportunity to sell their customised CCaaS and UCaaS solutions to larger companies in search of more unique functionalities. The Avaya Private Cloud ensures that any Avaya partner will be able to sell private, hybrid, or public cloud solutions as well as on-premises products for enterprise customers.
Nidal noted that many of the upgrades to the channel platform solution are about delivering “stellar customer experience” throughout the enterprise. Avaya has embraced a new tagline for its identity this year, which centres around “Experiences that Matter.” This new selection of channel partner technologies will help Avaya partners to follow through on that mantra when serving the next generation of customers.
A new CPaaS portal for customers and partners will transform the way that Avaya delivers are made available to customers. The portal is an update to Avaya’s exploration of the API economy, and the first API launched in the environment is called “Avaya Communication Intelligence.” The API allows information like live transcriptions, customer sentiment, and conversation analytics to be extracted from voice conversations on Avaya’s platforms.
In a separate keynote at the Channel Partner Summit, Fadi Moubarak, VP of Channels said that Avaya is “actively empowering” their channel partners with a range of new technology innovations that represent a “cultural shift” for the company. Moubarak believes that the new products and partner support measures will lead to an evolution in the way Avaya products are sold.
New Technology from Avaya
There was plenty of exciting innovations to explore in the partner summit. Senior Director of Advanced Solutions, Ahmed Helmy, walked partners through Avaya’s vision on the first Social Network for chatbots, designed to enhance customer self-service. Helmy suggested that as buyers continue to demand better experiences from their chatbots, this new social media solution could be the answer, as it gives AI assistances the freedom to exchange information across highly regulated platforms and learn from outside sources.
Avaya believes that the future of chatbots and self-service could come from an opportunity to link enterprise information and therefore give chatbots access to more data for their customer service solutions. During another stage of the summit, Avaya executives continued their exploration of Artificial Intelligence opportunities with an introduction to the potential offered by the Avaya SDK on the Oceana and Equinox platforms. This client SDK gives channel partners a way to create new exciting solutions with technologies like voice biometrics and AI.
Avaya inspired their channel partners with a selection of pre-designed systems on-show from ecosystem partners around the world who had incorporated NLP (natural language processing), conversational AI, and cognitive learning into their platforms to provide stronger customer experiences.
The Future is Bright for Avaya Partners
The Avaya Channel Partner Summit was a mecca of inspiration and innovation this year, demonstrating everything from the new CPaaS portal, to the recent changes to Avaya hardware. Fadi Moubarak even introduced attendees to updates to a range of Avaya hardware devices now called the “Avaya Desktop Experience.”
With so many upgrades already in place, and plenty of advancements on the horizon too, Avaya seems to be growing at a phenomenal pace, and they’re sharing their success with their partners also. According to Avaya, over the last year, the rebates earned by partners increased by 250%. It’s a good time to be part of the Avaya ecosystem.
Source: uctoday
Industry: Unified Communication news

Latest Jobs
-
- Account Manager - IT Services
- Germany
- €90000 plus OTE and Car
-
Are you a deal closer with a hunter mindset? Do you know how to uncover business pain points, and turn them into long-term digital transformation partnerships? Our Client are growing their sales force across Germany and looking for an ambitious, straight-talking Account Manager to take the lead on new client acquisition. You’ll focus on mid-sized to large enterprises across Germany helping to shape their digital future with tailored IT solutions in Workplace, Cloud, and Security. • Drive Growth: Own the full sales cycle for new business across your region. • Solution Sell: Build bespoke offers in Security, Digital Workplace and Cloud solutions • Build Relationships: Establish a solid pipeline through smart prospecting, marketing-driven leads, and your own network. • Represent a brand known for trust, delivery, and tech excellence—with 4,000 employees globally and a growing team within Germany. What You Bring • Proven new logo sales experience in the IT services space (not hardware!) • Deep knowledge in one or more of: Cybersecurity, Digital Workplace, or Cloud • Confidence to lead enterprise deals and pitch directly to senior stakeholders • Fluent German and good English skills Sind Sie ein Abschlussprofi mit Hunter-Mentalität? Wissen Sie, wie man geschäftliche Pain Points identifiziert und in langfristige Partnerschaften zur digitalen Transformation verwandelt? Unser Kunde baut derzeit sein Vertriebsteam in ganz Deutschland aus und sucht eine ambitionierte, ehrliche Persönlichkeit als Account Manager, die den Lead bei der Neukundengewinnung übernimmt. Ihr Fokus liegt auf mittelständischen bis großen Unternehmen in Deutschland, denen Sie mit maßgeschneiderten IT-Lösungen in den Bereichen Workplace, Cloud und Security den Weg in die digitale Zukunft ebnen. Ihre Aufgaben • Wachstum vorantreiben: Verantwortung für den gesamten Vertriebszyklus im Neugeschäft Ihrer Region. • Lösungsorientierter Vertrieb: Entwicklung individueller Angebote in den Bereichen Security, Digital Workplace und Cloud-Lösungen. • Beziehungen aufbauen: Aufbau einer stabilen Pipeline durch gezielte Ansprache, marketinggenerierte Leads und Ihr eigenes Netzwerk. • Marke repräsentieren: Werden Sie Teil eines Unternehmens mit 4.000 Mitarbeitenden weltweit und einem stark wachsenden Team in Deutschland – bekannt für Vertrauen, Verlässlichkeit und technologische Exzellenz. Was Sie mitbringen • Nachgewiesene Erfahrung in der Neukundenakquise im Bereich IT-Services (kein Hardwarevertrieb!) • Fundiertes Wissen in mindestens einem der Bereiche: Cybersecurity, Digital Workplace oder Cloud • Selbstbewusstes Auftreten im Umgang mit Enterprise-Deals und Entscheidungsträgern auf Top-Level • Verhandlungssichere Deutschkenntnisse und gute Englischkenntnisse
-
- Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance
- London
- To attract the right person
-
Job Title: Senior SOC Analyst Level 3. Microsoft Security stack | Ability to achieve SC Clearance Location: Hybrid remote | London / Berkshire Overview: Senior SOC Analyst Level 3 to join a specialist Managed Security Services business. You will be responsible for advanced threat hunting / triage, incident response etc with a strong focus on the Microsoft Security Stack. Key Responsibilities: Lead and resolve complex security incidents / escalations Conduct advanced threat hunting using the Microsoft Security Stack. Build, optimise and maintain workbooks, rules, analytics etc. Correlate data across Microsoft 365 Defender, Azure Defender and Sentinel. Perform root cause analysis and post-incident reporting. Aid in mentoring and upskilling Level 1 and 2 SOC analysts. Required Skills & Experience: The ability to achieve UK Security Clearance (SC) – existing clearance ideal. (Sorry no visa applications) Current experience working with a SOC environment Microsoft Sentinel: Development and tuning of custom analytic rules. Workbook creation and dashboarding. Automation using Playbooks and SOAR integration. Kusto Query Language (KQL): Writing complex, efficient queries for advanced threat hunting and detection. Correlating data across key tables (e.g., SignInLogs, SecurityEvent, OfficeActivity, DeviceEvents). Developing custom detection rules, optimising performance, and reducing false positives. Supporting Sentinel Workbooks, Alerts, and Playbooks through advanced KQL use. Deep understanding of incident response, threat intelligence and adversary techniques (MITRE ATT&CK framework). Strong knowledge of cloud and hybrid security, particularly within Azure. Additional Requirements: Must hold or be eligible to achieve a minimum of Security Clearance (SC) level. Nice to have certifications (e.g., SC-200, AZ-500, GIAC) are desirable. Strong problem-solving and analytical skills. Excellent communication for clear documentation and team collaboration. Please follow Wheaton’s Law.
-
- New Business Sales Hunter | Cyber Security (UK Based)
- London
- To attract the right person
-
New Business Sales Hunter needed | Cybersecurity (UK Based) Are you looking for uncapped commission, a fun and sociable team that drives success with no politics? If so...You must Be UK based - and able to achieve UK SC clearance. (sorry no visas) Have a demonstrable history of sales success in Cyber Security Follow Weatons law. The role: Seeking a proven New Business Sales Hunter to join an established, successful and expanding cyber security firm. New business focused - £1m GP year one target (ramped). Sell a blend of security services & professional services. Ideal experience selling some or all of the following Cyber strategy & risk management Managed detection & response (MDR) Penetration testing Compliance & audit support You: Strong cybersecurity/IT services sales track record. Confident selling into mid-market & enterprise. UK based - London commutable 1x per week. Hunter mindset, full sales cycle ownership. Don't just send an email to apply give me a call on 07884666351
-
- CyberArk Architect
- London
- Upto £110,000 plus bonus and benefits
-
Are you ready to lead from the front and drive innovation in the Identity & Access Management (IAM) space? We’re looking for a seasoned CyberArk Architect who has CDE-CPC ideally or experience with privilege Cloud, someone who can lead with vision, execute with precision, and inspire teams to deliver excellence. As a key leader in our organisation, you’ll bring your strong business acumen and a technology-focused, innovative mindset to the table. You’ll be driving strategic initiatives, shaping transformation programs, and empowering teams to think big and deliver even bigger. Acting as a subject matter expert in CyberArk Leading strategic transformations in: Identity Governance Privileged Access Management (PAM) Access Management Customer Identity and Access Management (CIAM) Building and maintaining strong, collaborative relationships within the team Communicating clearly and confidently — both written and verbal — to deliver updates, raise potential issues, and share insights If you are interested in the above position we are looking for people with: deep expertise and a successful track record in IAM strategy, delivery, or assurance with CyberArk Hold relevant certifications such as CDE in Privileged Cloud or Guardian Have experience in a client-facing role (preferred, but not essential) Thrive in a hybrid working environment and are available to work from our or client London office three days a week Lead with clarity, communicate with impact, and adapt quickly to changing priorities