Tata Communications brews a hybrid network for Carlsberg to underpin digitised operations and new innovative services

Tata Communications, a leading global digital infrastructure provider, has deployed a next-generation software-defined hybrid network for Carlsberg to support the digital transformation of the global brewer’s operations in 130 sites across Western Europe. The new infrastructure is a key part of Carlsberg’s Next 2.0 programme, which harnesses the power of the Internet and cloud computing to boost agility, increase efficiencies and reduce costs.
The network supports Carlsberg’s global SAIL’22 growth strategy, which aims to “strengthen the core”, “position for growth” and “create a winning culture”. To achieve these goals, the brewer is digitising its supply chain and exploring new AI-enabled direct-to-consumer services such as its ‘connected bar’ concept. The new network, which has replaced a legacy MPLS network, will act as a resilient, flexible foundation for these innovative initiatives.
As the growing use of cloud-based applications has led to 70% of Carlsberg’s network traffic being on the Internet, the new network has given the brewer 10 times more bandwidth, reduced costs by 25%, and halved the occurrence of network incidents. The hybrid network is a combination of Tata Communications’ IZO™ Internet WAN and Global Virtual Private Network, with an IZO™ SDWAN overlay.
“We don’t want to be just connected to the Internet. We want to live on the Internet, taking full advantage of its scalability and cost-effectiveness to quickly unleash new growth opportunities,” said Sarah Haywood, CTO, Carlsberg. “We are using the Internet to change the foundations of Carlsberg. This doesn’t mean putting a digital veneer on our old infrastructure – it means reimagining our entire IT estate with this next-generation network as the foundation.”
Tata Communications deployed the new network in just 5 months – a year less than the industry standard – and did this during the FIFA World Cup, which is one the busiest times of the year for Carlsberg. Given the critical role of the new network for the brewer’s operations, avoiding any disruption to the business during the deployment was crucial. “A network transformation project of this scale was incredibly risky, because without our network we don’t make or sell beer. But it paid off,” continued Sarah Haywood.
“As your employees, customers, partners and suppliers want to access data and applications in the cloud, a software-defined Internet-based network is the only way forward,” said Mark Weait, Head of Europe, Tata Communications. “While there’s a lot of hype around SDWAN, it’s important to note that you can’t build it on top of a network that’s not fit for purpose. You need a rock-solid foundation for SDWAN, combining the scalability and cost-effectiveness of the public Internet with the resilience and reliability of a private network. Without these foundations, SDWAN can’t do what it’s meant to do.”
Tata Communications has rolled out Carlsberg’s new infrastructure in Western Europe, but the reach of Tata Communications’ global network allows the brewer to easily expand it to new geographies too if its business needs evolve. This network carries around 30% of the world’s Internet routes and connects businesses to 60% of the world’s biggest clouds.
Carlsberg and Tata Communications will be speaking about this network transformation project at the Gartner Symposium/ITxpo 2018 on 4th-8th November in Barcelona, Spain.
source tatacommunications
Industry: Telecommunications News

Latest Jobs
-
- Microsoft Security Operations Analyst | Bracknell | SC Clearable | SC-200
- Reading
- N/A
-
Senior SOC Analyst Level 2 / 3. Microsoft Security stack | SC Clearable Location: Hybrid remote | Berkshire SC-200 Senior SOC Analyst Level 2 / 3 to join a specialist Managed Security Services business. You will be responsible for advanced threat hunting / triage, incident response etc with a strong focus on the Microsoft Security Stack. Key Responsibilities: Lead and resolve complex security incidents / escalations Conduct advanced threat hunting using the Microsoft Security Stack. Build, optimise and maintain workbooks, rules, analytics etc. Correlate data across Microsoft 365 Defender, Azure Defender and Sentinel. Perform root cause analysis and post-incident reporting. Aid in mentoring and upskilling Level 1 and 2 SOC analysts. Required Skills & Experience: The ability to achieve UK Security Clearance (SC) - existing clearance ideal. (Sorry no visa applications) Must have current experience working with a SOC environment Key experience must also include, but not be limited to Development and tuning of custom analytic rules. Workbook creation and dashboarding. Automation using Playbooks and SOAR integration. Kusto Query Language (KQL).
-
- Service Architect- DACH regions
- Germany
- Upto €110,000 plus bonus and benefits
-
Lead Service Architect with the authority and experience to take control of complex, multi-million-euro outsourcing bids. This role is about leading the Service/ solutioning effort, bringing structure to chaos, and driving the entire bid team to deliver winning proposals. The company area a global managed services business working with enterprise and public sector clients, across Cloud, End-User Computing, Digital Workplace, Service Desk, and Network Infrastructure. What You’ll Do: Lead Service/ solution design from qualification to contract. Control bid teams — architects, pricing, delivery, and SMEs. Break down RFPs/RFIs into actionable, costed, client-ready solutions. Present internally and to clients at decision-maker level. Run solution workshops, own the architecture, and shape the financial model. You’ll Need: Experience working as a Service architect, Service Manager or Customer Success Manager R Gravitas to lead and drive teams through high-stakes bids. Deep knowledge of managed services delivery and commercial models. Strong technical grasp: Cloud, Security, EUC, Unified Comms, Service Desk, and more. Experience leading deals across onshore, offshore, and hybrid delivery models.
-
- Deal Architect- DACH region
- Germany
- Upto €110,000 plus bonus and benefits
-
Lead Deal Architect with the authority and experience to take control of complex, multi-million-euro outsourcing bids. This role is about leading the solutioning/ Service effort, bringing structure to chaos, and driving the entire bid team to deliver winning proposals. The company is a global managed services business providing solutions to enterprise and public sector clients, across Cloud, End-User Computing, Digital Workplace, Service Desk, and Network Infrastructure. What You’ll Do: Lead the deal from qualification to contract. Control bid teams — architects, pricing, delivery, and SMEs. Break down RFPs/RFIs into actionable, costed, client-ready solutions. Present internally and to clients at decision-maker level. Run solution workshops, own the architecture, and shape the financial model. Be responsible for the service Wrap and ensuring the Service meets clients requirements You’ll Need: A back ground with IT Services Experience in a similar type of role, for example: Deal, Service, or Solution Architect in ICT outsourcing. Gravitas to lead and drive teams through high-stakes bids. Deep knowledge of managed services delivery and commercial models. Strong technical knowledge: Cloud, Security, EUC, Unified Comms, Service Desk, and more. Experience leading deals across onshore, offshore, and hybrid delivery models.
-
- Pre Sales Lead- IT Services
- Germany
- Upto €100,000 plus benefits
-
As the Pre-Sales Lead (Sales Engineer/ Solution Architect) you will drive large-scale ICT managed services and outsourcing deals (from €0.5M to €20M+). You'll work directly with Business Development and clients to design high-impact solutions across Cloud (Azure, IaaS, SaaS, PaaS), EUC, Unified Comms, Security (SIEM, PAM), Networks, and Smart Workplaces. What You’ll Do: Lead the end-to-end pre-sales cycle — from RFI/RFP to contract. Design innovative, client-specific solutions with technical & commercial impact. Present at CxO level and steer proposal strategies & financial models. Collaborate closely with Portfolio, Service Desk, Field, and Digital Workplace teams. Support deal shaping with strong knowledge of ITIL, SIAM, Automation, and cost analysis. What You’ll Bring: Have strong experience in pre-sales or solution architecture. Experience with €M+ managed service deals. Deep technical expertise in modern ICT stack and enterprise IT services. Strong German (C1) and English communication skills. Certifications: ITIL v3/v4 required; SIAM, ISO20000 desirable.