Companies, customers will avoid you after a breach, survey says
.jpeg)
A recent study found customers would cease engaging with a brand after it experienced a breach and that overall, most respondents were unwilling to pay extra for the protection of their personal data.
Ping Identity 2018 Consumer Survey: Attitudes and Behaviour in a Post-Breach Era report found that following a breach, 78 percent of people said they would stop engaging with the that brand while 49 percent said they would not sign up for and use and an online service or application that recently experienced a data breach.
In addition 47 percent of people have made changes to the way they secure their personal data as a result of recent data breaches, according to the report.
Researchers surveyed 3,264 consumers in the United States, United Kingdom, France and Germany who are at least 18 years old and use at least one of the online services including: shopping, banking, movie/TV, music, government services, travel or Uber/Lyft-type apps.
Respondents also have entered at least one of the following on a website or app in the past 12 months: address, date of birth, phone number, credit card number, bank information, social security number, or driver’s license number.
Consumers as a whole also expect companies to foot the bill to secure the data they request with 56 percent of respondents not willing to pay anything to app and online service providers for added security to protect their personal information although younger respondents were willing to pay between US$ 1 (£0.78) and US$ 49 (£38) to ensure their personal data is never breached.
The study also found differences between respondents under 35 years old and over 55 years old with 53 percent of the younger group feeling confident or very confident in online service and application providers’ ability to protect their personal information. While within the older demographic, only 27 percent felt equally confident.
Younger respondents were also more carefree with their sensitive data with 54 percent of them willing to input their bank information on a website or app while only 41 percent of respondents over 55 were likely to do the same.
Younger generations are more likely to spend more to ensure the protection of their data while those over 55 are less likely to.
The study also found respondents in the US are more likely to overshare sensitive information with brands than those in other countries with 16 percent of US respondents sharing their social security numbers compared to 9 percent of French respondents, 6 percent of German respondents and 4 percent of UK respondents.
The French were also found to be the least confident in their online services and app provider’s ability to protect the personal data while the UK residents were the least likely to have experienced a breach and to be the most unwilling to pay for more security.
Source scmagazineuk
Industry: Cyber Security News

Latest Jobs
-
- Service Architect- DACH regions
- Germany
- Upto €110,000 plus bonus and benefits
-
Lead Service Architect with the authority and experience to take control of complex, multi-million-euro outsourcing bids. This role is about leading the Service/ solutioning effort, bringing structure to chaos, and driving the entire bid team to deliver winning proposals. The company area a global managed services business working with enterprise and public sector clients, across Cloud, End-User Computing, Digital Workplace, Service Desk, and Network Infrastructure. What You’ll Do: Lead Service/ solution design from qualification to contract. Control bid teams — architects, pricing, delivery, and SMEs. Break down RFPs/RFIs into actionable, costed, client-ready solutions. Present internally and to clients at decision-maker level. Run solution workshops, own the architecture, and shape the financial model. You’ll Need: Experience working as a Service architect, Service Manager or Customer Success Manager R Gravitas to lead and drive teams through high-stakes bids. Deep knowledge of managed services delivery and commercial models. Strong technical grasp: Cloud, Security, EUC, Unified Comms, Service Desk, and more. Experience leading deals across onshore, offshore, and hybrid delivery models.
-
- Deal Architect- DACH region
- Germany
- Upto €110,000 plus bonus and benefits
-
Lead Deal Architect with the authority and experience to take control of complex, multi-million-euro outsourcing bids. This role is about leading the solutioning/ Service effort, bringing structure to chaos, and driving the entire bid team to deliver winning proposals. The company is a global managed services business providing solutions to enterprise and public sector clients, across Cloud, End-User Computing, Digital Workplace, Service Desk, and Network Infrastructure. What You’ll Do: Lead the deal from qualification to contract. Control bid teams — architects, pricing, delivery, and SMEs. Break down RFPs/RFIs into actionable, costed, client-ready solutions. Present internally and to clients at decision-maker level. Run solution workshops, own the architecture, and shape the financial model. Be responsible for the service Wrap and ensuring the Service meets clients requirements You’ll Need: A back ground with IT Services Experience in a similar type of role, for example: Deal, Service, or Solution Architect in ICT outsourcing. Gravitas to lead and drive teams through high-stakes bids. Deep knowledge of managed services delivery and commercial models. Strong technical knowledge: Cloud, Security, EUC, Unified Comms, Service Desk, and more. Experience leading deals across onshore, offshore, and hybrid delivery models.
-
- Pre Sales Lead- IT Services
- Germany
- Upto €100,000 plus benefits
-
As the Pre-Sales Lead (Sales Engineer/ Solution Architect) you will drive large-scale ICT managed services and outsourcing deals (from €0.5M to €20M+). You'll work directly with Business Development and clients to design high-impact solutions across Cloud (Azure, IaaS, SaaS, PaaS), EUC, Unified Comms, Security (SIEM, PAM), Networks, and Smart Workplaces. What You’ll Do: Lead the end-to-end pre-sales cycle — from RFI/RFP to contract. Design innovative, client-specific solutions with technical & commercial impact. Present at CxO level and steer proposal strategies & financial models. Collaborate closely with Portfolio, Service Desk, Field, and Digital Workplace teams. Support deal shaping with strong knowledge of ITIL, SIAM, Automation, and cost analysis. What You’ll Bring: Have strong experience in pre-sales or solution architecture. Experience with €M+ managed service deals. Deep technical expertise in modern ICT stack and enterprise IT services. Strong German (C1) and English communication skills. Certifications: ITIL v3/v4 required; SIAM, ISO20000 desirable.
-
- Account Manager - IT Services
- Germany
- €90000 plus OTE and Car
-
Are you a deal closer with a hunter mindset? Do you know how to uncover business pain points, and turn them into long-term digital transformation partnerships? Our Client are growing their sales force across Germany and looking for an ambitious, straight-talking Account Manager to take the lead on new client acquisition. You’ll focus on mid-sized to large enterprises across Germany helping to shape their digital future with tailored IT solutions in Workplace, Cloud, and Security. • Drive Growth: Own the full sales cycle for new business across your region. • Solution Sell: Build bespoke offers in Security, Digital Workplace and Cloud solutions • Build Relationships: Establish a solid pipeline through smart prospecting, marketing-driven leads, and your own network. • Represent a brand known for trust, delivery, and tech excellence—with 4,000 employees globally and a growing team within Germany. What You Bring • Proven new logo sales experience in the IT services space (not hardware!) • Deep knowledge in one or more of: Cybersecurity, Digital Workplace, or Cloud • Confidence to lead enterprise deals and pitch directly to senior stakeholders • Fluent German and good English skills Sind Sie ein Abschlussprofi mit Hunter-Mentalität? Wissen Sie, wie man geschäftliche Pain Points identifiziert und in langfristige Partnerschaften zur digitalen Transformation verwandelt? Unser Kunde baut derzeit sein Vertriebsteam in ganz Deutschland aus und sucht eine ambitionierte, ehrliche Persönlichkeit als Account Manager, die den Lead bei der Neukundengewinnung übernimmt. Ihr Fokus liegt auf mittelständischen bis großen Unternehmen in Deutschland, denen Sie mit maßgeschneiderten IT-Lösungen in den Bereichen Workplace, Cloud und Security den Weg in die digitale Zukunft ebnen. Ihre Aufgaben • Wachstum vorantreiben: Verantwortung für den gesamten Vertriebszyklus im Neugeschäft Ihrer Region. • Lösungsorientierter Vertrieb: Entwicklung individueller Angebote in den Bereichen Security, Digital Workplace und Cloud-Lösungen. • Beziehungen aufbauen: Aufbau einer stabilen Pipeline durch gezielte Ansprache, marketinggenerierte Leads und Ihr eigenes Netzwerk. • Marke repräsentieren: Werden Sie Teil eines Unternehmens mit 4.000 Mitarbeitenden weltweit und einem stark wachsenden Team in Deutschland – bekannt für Vertrauen, Verlässlichkeit und technologische Exzellenz. Was Sie mitbringen • Nachgewiesene Erfahrung in der Neukundenakquise im Bereich IT-Services (kein Hardwarevertrieb!) • Fundiertes Wissen in mindestens einem der Bereiche: Cybersecurity, Digital Workplace oder Cloud • Selbstbewusstes Auftreten im Umgang mit Enterprise-Deals und Entscheidungsträgern auf Top-Level • Verhandlungssichere Deutschkenntnisse und gute Englischkenntnisse