Twilio buys SendGrid for email APIs
Twilio plans to buy SendGrid in a $2 billion deal that underscores the continued importance of email in business communications and collaboration.
SendGrid makes a set of cloud-based email APIs that businesses can use for sending transactional and marketing emails to customers, such as shipping notices and sales offers. Founded in 2009, the company claims its email APIs are used to contact half of the world's digital users every three months.
Twilio's communications platform as a service supports voice, video, SMS, chat and social media channels -- but not email. SendGrid's email APIs will fill that gap, as the two companies pledged to release "a single platform for all customer engagement" after the deal closes in the first half of 2019.
The acquisition comes as Twilio looks to expand its presence in the cloud contact center market. The company released a prebuilt contact center this week, Twilio Flex. It is a first-of-its-kind offering from Twilio, which had previously only provided the developer tools for building such a service.
"Incorporating email into the omnichannel customer contact center is definitely part of the story," said Dan Miller, lead analyst and founder of Opus Research, based in San Francisco, "but it looks like SendGrid is going to be operated as a subsidiary of Twilio, and integration will have to take place over time."
Twilio also appears poised to gain access to tens of thousands of new customers through SendGrid. Together, the companies said they would serve more than 100,000 businesses, compared to Twilio's current figure of more than 40,000.
UC vendors redouble commitments to email
Over the past couple years, largely following the lead of Slack, unified communications vendors have invested in team collaboration apps -- like Microsoft Teams and Cisco Webex Teams -- that were supposed to reduce the need for email, especially for internal communications.
But a string of recent acquisitions proves that email will remain a valuable business communication tool for the foreseeable future.
Last month, Slack bought startup Astro, maker of a chatbot that lets users check their email and calendars from Slack. Astro also makes an AI platform that helps people prioritize email inboxes and manage calendars.
And over the summer, Facebook bought startup Redkix with the intention of integrating the technology with its business communication and collaboration platform, Workplace by Facebook. Redkix makes a platform that combines email and teams-based chat apps into a single interface.
Vendors must come to terms with the reality that email is here to stay, at least until older generations exit the workforce, said Jon Arnold, principal of Toronto-based analysis firm J Arnold & Associates.
"Right now, [email is] still just too sticky," Arnold said. "So, I think [vendors] have realized they can't just ignore those pieces if they want to get where the money is."
Industry news: unified communation news
- Security Analyst. Financial Services. UK. Permanent
CH7863 Security Analyst. End User . Financial Services Security Analyst needed to monitor and manage a security suite of tools within an End User environment. The Security Analyst will be responsible monitoring, configuring, fine tuning, incident management and generally improving the security tool capability. Specific experience with CyberArk, Tripwire Log Center and Tripwire Enterprise is highly desirable). Current experience with Vulnerability management and penetration testing is highly desirable. Specifically the ability to effectively manage 3rd party pen tests. You will be working within a specialist security team reporting to the CISO. Experience working within an end user environment within financial services is highly desirable. Flexible location. This is an exclusive role to DCL Search & Selection. To book a call please use my Calendy link https://calendly.com/chris-holt/arranged-call-with-chris-holt-soc-role-
- DevSecOps - Security design / review consultant. SC Clearance. London
CH7858 London £70,000 DevSecOps - Security design / review consultant. DevSecOps - Security design / review consultant will ensure that newly created, public facing apps are secure by design and by default by aligning them to current / best practice security policies and standards into the design phases. The individual must have a technical software / application development background with specalist experinece in secure architecture design. (Frameworks, processes, best practice etc) Practical experience translating and ensuring that the OWASP top 10, ISO27001, HMG frameworks requirements are reviewed and embedded into project designs which are implemented is essential. Experience working projects through a full development lifecycle is key. You will work along side the design and project teams to idenitfy and mitigate risks throughout the design phases. This is a permanent role. SC clearance is essential as is the ability to get to the London office. (When appropiate #covid) Security DevSecOps consultant. To arrange a discreet call book via https://calendly.com/chris-holt/devsecopp--security-design-review-consultant
- CONTRACTOR Cyber Vulnerability Analyst, NESSUS, Rapid 7, SC clearance required.
Cyber Vulnerability analyst NESSUS, Rapid 7, needed for IMMEDIATE 3 month contract MUST have / be able to achieve UK SC clearance role to work within a live environment within a public sector department. The individual must have experience in using various security methods and tools such as Rapid7 and NESSUS scan for / identify vulnerabilities, prioritise them according to risk and raise appropriate tickets for remediation / follow up. In depth experience utilising Nessus highly beneficial. Current cyber public sector experience highly desirable.
- Internal Security Auditor, Level 1 Service Provider (ISO27001)
- Upto 55,000 plus benefits
Internal Security Auditor ISO 27001, PCI, needed to join a Cyber team within this expanding Fintech business. The Internal Security Auditor will have end to end responsibility for planning, delivering, remediating any findings etc. Experience working within financial services is highly desirable. This Is a great time to join a newly formed and growing Cyber team within a rapidly expanding fintech, that is taking a major share of its market. We are looking for someone with experience, (but not to be limited to) a mix of Information Security standards, frameworks, audit principles, controls / policies and the management and use of the technical tooling etc. ISO 22301, ISO 27001, NIST Cybersecurity Framework etc An ideal candidate will be working within an end user environment with a cyber consultancy background. Experience taking a company through accreditation is highly desirable Experience managing internal stakeholders, technical teams and external third parties essential Flexible working, but with the ability to get into London. This is an exclusive role to DCL Search & Selection.