Zoom audio feature could reduce PSTN costs for large enterprises
Zoom has expanded a service that helps large organizations reduce PSTN costs by establishing SIP connections to the Zoom audio cloud.
Zoom enhanced the SIP audio service it offers for large enterprises this week, while also rolling out two smaller audio features that should benefit all users of the web conferencing platform.
Zoom's Session Initiation Protocol audio feature lets businesses establish an SIP connection between their IP telephony network and the Zoom cloud. That way, Zoom users can conduct Zoom audio conferencing over the SIP trunk rather than the public switched telephone network (PSTN).
Zoom said the SIP connection helps enterprises save money by reducing spending on PSTN services. The vendor is targeting the feature at companies that conduct more than 1 million minutes of audio conferencing every month and have significant deployments of IP telephony.
Zoom already has several customers using the service. Now, the vendor is giving companies more control over which calls get directed to the SIP trunk and which are handled by Zoom's standard PSTN dial-in and call-out service.
This flexibility could benefit companies with multiple offices that rely on a mix of telephony endpoints. For example, a company could use the SIP trunk for calls at its headquarters in the United States, while directing calls from a remote office in Bulgaria to the PSTN.
"I think this helps Zoom in its quest to win in the larger enterprise market," said Irwin Lazar, analyst at Nemertes Research, based in Mokena, Ill. "It certainly helps them compete with the likes of Cisco and Microsoft that offer this kind of integration between their meeting apps and their on-premises phone platforms."
The SIP audio connection is available to businesses subscribed to Zoom's premium audio plan. Those customers commonly get billed per minute for the use of Zoom's call-out, toll-free dial-in and premium toll dial-in services.
"SIP Connected Audio provides opportunity to avoid or minimize those fees in exchange for the costs of establishing and maintaining the SIP trunk plus a small flat-rate, per-user fee that Zoom charges for this service," said Walt Anderson, senior product manager with Zoom.
Zoom highlights additional audio enhancements
Zoom announced two other new audio features this week for all customers. The vendor has both freemium and premium offerings.
Users can now join and start Zoom audio conferences using only phones. That is, a host no longer needs to open the Zoom desktop client or web application to start the meeting.
Zoom also updated its cloud infrastructure to avoid voicemail recordings being added to a meeting when a participant doesn't answer the phone. Now, Zoom will require users to press 1 to join the meeting if Zoom's technology detects that the phone seemed to ring for too long or too short of a time.
Founded in 2011, Zoom is facing increasing competition in the web conferencing market from Microsoft and Cisco, as well as other pure cloud startups, such as BlueJeans.
Source: searchunifiedcommunications.target
Latest Jobs
-
- Senior Presales Consultant | Managed Security Services | London
- London
- N/A
-
Senior Presales Consultant – Managed Security Services Location: London-commutable (Hybrid) A well-established cyber consultancy is seeking a Senior Presales Consultant to drive growth across its managed security services / advisory portfolio. This hybrid role bridges commercial and technical expertise supporting solution design, shaping customer proposals, and guiding conversations from scoping through to delivery. Key experience: Background in managed security services, including SOC operations and threat detection Strong knowledge of cloud and on-prem security tooling (SIEM, EDR, IAM) Penetration testing Proven ability to translate technical concepts into clear business value Confident in customer-facing engagements and pre-sales delivery Experience contributing to bids, proposals, and RFI/RFP responses To find out more contact me on 07884666351 Visa sponsorship is unfortunately not available for this role.
-
- Senior SOC Engineer - Microsoft | Splunk. Permanent. London
- London
- N/A
-
Senior SOC Engineer – Hybrid London Type: Full-Time A well-established cyber security provider is seeking a Senior SOC Engineer to strengthen its managed services function. This role is ideal for someone with a strong operational background in SIEM and EDR tools who can confidently lead customer onboarding, fine-tune detection strategies, and act as a senior point of contact for technical escalations. You will need to be SC clearable. Bonus points if you have SC clearance currently. You will be responsible for ensuring smooth integration of new clients into the service, optimising alerting capabilities and delivering meaningful outcomes during investigations. This is a hands-on position, working closely with internal teams and external stakeholders to maintain robust security operations across multiple environments. Prior experience in a cyber-focused MSP or MSSP Strong hands-on capability with platforms such as Microsoft Sentinel, Defender for Endpoint, or similar Proficiency in scripting and query languages such as KQL or PowerShell Knowledge of detection logic, investigation workflows, and cloud-based infrastructure Confident communicator with strong documentation and reporting skills Apply today for more information.