Onwards and Upwards: The Rise of Cloud Communications
The Cloud is king.
No matter how much you love your hardware legacy systems, it’s impossible to ignore just how important the Cloud has become to the communications industry, as it continues to pave the way for new and improved business models, giving companies access to scalability across the globe. As more small businesses embrace the natural scalability of the Cloud, analysts have begun to scale their predictions up to match the rise in demand.
For example:
- Deloitte says that spending on IT-as-a-Service solutions will rise to around $547 billion by the end of 2018
- Cloud computing popularity will increase from a value of around $67 billion in 2015 to $162 billion in 2020 – delivering a Compound Annual Growth Rate (CAGR) of around 19%
- 74% of CFOs suggest that Cloud strategies will have the most significant impact on their business operations in the age of digital transformation (DX)
The Power of Cloud Communications
In the past, if you wanted to upgrade your communication strategy, you needed to commit yourself to a potentially huge investment. Changing a phone system meant buying a range of new equipment and desk phones for your company, not to mention paying your the experts to set everything up.
The rise of Cloud Communications has eliminated that problem for good. Prompting a significant rise in spending for public Cloud deployments. The natural versatility and scalability of the Cloud mean that companies of all shapes and sizes can simply tap into the communication features they need, adjusting the size and complexity of their strategy within moments. Today, if you want to implement a new voice recording system into your call centre, adapt your strategy to include Artificial Intelligence, or even embrace a brand-new telephony solution, it can take hours – instead of weeks.
Multi-Tenancy Platforms Lead the Way for Small to Medium Businesses
The growth of software solutions on the Cloud has also lead to a rise in popularity for multi-tenancy platforms – particularly in small businesses. Multi-tenancy solutions mean that a single software instance can be applied throughout multiple tenants or users. Multi-tenancy is incredibly economical for growing companies because maintenance and software development costs are shared.
The price, simplicity, and features of a multi-tenanted platform mean that SMBs don’t have to worry as much about security concerns, and the provider only needs to make updates once, for all tenants to get the same features. For instance, a SaaS, or Software-as-a-Service vendor could run one instance of an application on a database and give web access to multiple different customers. All the while, each tenant keeps their data isolated, and invisible for other tenants.
Getting Ahead in Cloud Communications
The key to getting ahead in the Cloud communications world is making sure that you don’t focus entirely on the potential of Voice. While Voice Communications are still an important part of the business framework, today’s organisations want a lot more from their Unified Communications providers. Focusing on voice alone could mean that you end up competing on price, which is never a good situation to be in.
While a lot of traditional telecoms companies are still seeing success selling through the traditional model for voice only, lines and minutes, and break-fix maintenance, the brands that get ahead will be those who know how to think from the perspective of digital transformation. Many newer companies are beginning to offer additional ROI through new vertical solutions like video and collaboration or providing value-add-ons like Application Programme Interfaces (APIs), Customer Relationship Management (CRM) integration, and Communications Platform as a Service (CPaaS).
As the modern workplace grows more collaborative than ever, a Cloud Communications strategy that can enhance business processes and staff productivity will generally address a lot more than voice alone. Just make sure that you don’t compromise on ease-of-use, just to tap into richer feature sets.
Source: uctoday
Latest Jobs
-
- Senior Client Microsoft Security Delivery Consultant - Hybrid (London | Remote)
- London
- N/A
-
Senior Client Microsoft Security Delivery Consultant - Hybrid (London | Remote) We are seeking an experienced technical Security Consultant to help clients deploy and enhance their cyber defences across Microsoft and vulnerability management technologies. You will work with enterprise customers to deliver tailored solutions across threat detection, endpoint protection and exposure management, ensuring security platforms are efficient, integrated and aligned with operational goals. Whilst you won't do the design yourself- you will work alongside technical Presales to document, agree and then deliver the solution. You will have experience leading delivery the implementation and improvement projects, providing hands-on support with configuration, integration and optimisation. You will assess existing environments, recommend enhancements and guide clients on best practice to strengthen visibility and control. Strong experience with SIEM, XDR and vulnerability tooling (Microsoft & Tenable ecosystems ideal) Understanding of Azure security, identity and access controls Background in consulting or project-based cyber delivery Clear communication skills with the ability to engage senior stakeholders Extra points if you have the SC-100. You must be eligible to achieve UK Security Clearance to be considered for this role.
-
- Account Director | Cyber Security Consulting | UK - South East
- London
- N/A
-
Account Director | Cyber Security Consulting - Financial Services | UK - South East. New Role due to Growth We are looking for an experienced Account Director to develop and expand existing relationships across the financial services sector, working with investment firms, asset managers, private equity groups and strategic partners to deliver intelligent cyber consulting and a bespoke Cyber product offerings. You will act as a trusted advisor, helping organisations strengthen digital resilience, manage third-party and regulatory risk and adopt a proactive approach to cyber assurance. Key Responsibilities Manage a defined portfolio of financial clients, understanding business priorities and aligning tailored cyber solutions. Drive new client engagement while nurturing existing partnerships through a consultative, long-term approach. Present the benefits of advanced cyber services including threat intelligence, vulnerability management, incident readiness, and continuous risk monitoring. Collaborate with technical and delivery teams to ensure smooth engagement from proposal through to implementation and ongoing support. Prepare proposals, negotiate commercial terms, and clearly articulate value and business outcomes. Build trusted relationships at senior and board level. Ideal Profile Strong background in cybersecurity, consulting, or risk management within financial services. Skilled communicator with proven success managing and growing key accounts. Able to translate complex technical insight into commercial and strategic value for clients. Confident engaging with senior stakeholders and decision makers. Please note: Sponsorship is not available.
-
- SOC Analyst- Level 2- Hybrid Greater London
- London
- N/A
-
SOC Analyst- Level 2- Hybrid Greater London New opportunity created through continued growth. We’re looking for a SOC Analyst (Level 2) to strengthen a growing managed security team. You’ll work hands-on with Microsoft Sentinel and Defender XDR, investigating alerts, responding to incidents, and helping improve how clients stay protected. This role is ideal for someone who enjoys unravelling security events, thinking critically under pressure, and making a real difference day to day. What you’ll do · Investigate and respond to security activity across SIEM and endpoint tools · Analyse network and log data to uncover real threats · Support automation initiatives to streamline response processes · Help maintain visibility, data flow, and performance across SOC platforms What you’ll need · Practical experience using Microsoft Sentinel and Defender XDR · Confident working with KQL or similar query languages · Understanding of attacker tactics and response techniques · SC-200 certifications would be nice. · Experience supporting multiple customer environments Please note: Sponsorship is not available.
-
- Senior SOC Engineer - UK - New role due to growth
- London
- N/A
-
Senior SOC Engineer – New role due to growth We are hiring a Senior SOC Engineer to take the lead across security operations for a growing managed service. You will lead detection, response and onboarding activity across multiple clients, helping shape how the SOC evolves. Expect variety; from fine-tuning alerts and threat hunting to supporting customers and mentoring junior analysts. What you’ll bring · Strong experience across SIEM, EDR, and threat detection tools · Confident working with customers in a managed service environment · Skilled in scripting or query languages such as KQL or PowerShell · Knowledge of frameworks like NIST, ISO27001, MITRE ATT&CK · Calm communicator with a problem-solving mindset · Experience with Azure Lighthouse or delegated access models · Prior involvement in automation or SOC improvement projects Location: South East England- Hybrid role Please note: Sponsorship cannot be offered now or in the future.