NAB Unveils Computer Generated ‘Brand Voice’ For Contact Centres
National Australia Bank now has a “brand voice”, a unique, lifelike sounding automated speech capability for its contact centres powered by cloud computing giant Amazon Web Services.
The NAB voice, which can read out text in a natural way, sounds like a male Australian which, the bank says, is consistent with its brand and what a NAB customer would expect when they call the bank.
The voice runs on AWS’s Amazon Polly service and will be used in NAB’s contact centres. The bank is currently migrating its contact centre technology to Amazon’s cloud solution, Connect.
“We’re looking to Amazon Connect to help us improve the experience customers have when they contact our call centers,” said Laurent De Segur, NAB’s general manager of digital and assisted channels.
“For that reason, it was also important that the voice we created using Amazon Polly Brand Voice felt both uniquely NAB and consistent with our position and what our customers expect when they call us.”
KFC Canada also launched its brand voice today, an automated Colonel Sanders sounding voice to be built into Amazon Alexa services which allows users to order food through the Amazon voice assistant.
Under The Hood
Amazon Polly, is an AWS service that converts text into lifelike speech. It launched in 2016 but today is the first reveal of the new “brand voice” function. Brands can work with Amazon’s artificial intelligence scientists to build customised “personas” based on neutral text to speech technology and generative AI.
AWS says a deep learning model allows Polly voices to “acquire intonation patterns from natural speech data, and reproduce utterances” in a similar voice and tone.
Phillip Zammit, AWS’s head of cognitive CX for APAC says Australian brands want to deliver personalised experiences that build brand advocacy and a brand voice can help do that.
“Emerging technology like neural text-to-speech leverages machine learning tools to turn customer interactions such as contact center calls or virtual assistants into engaging and human-like experiences designed to reflect a brand’s persona.”
source which50
Industry: Unified Communications
Latest Jobs
-
- Senior Cyber Security Analyst / Engineer. Exclusive role
- United Kingdom
- 75000
-
Senior Cyber Security Analyst / Engineer. Exclusive role Hybrid role- Travel to London once a month. ROLE Day to day operations, management and scalability of existing cyber security systems. Advanced triaging and troubleshooting security alerts. Improve tooling, reducing false positives. Improve processes and documentation Reviewing, approving, escalating security change management requests. Implementing new cyber security systems. Managing of and maturing security tooling such as; SIEM Vulnerability management Firewalls Patch management CASB Ideal technical experience Vulnerability Management: Qualys Forcepoint: CASB, DLP, web security, email security Microsoft Defender for Endpoint SIEM (Splunk) Firewalls: Cisco, Palo Alto, Juniper, Sonicwall IDS: Alert Logic Microsoft Cloud App Security Microsoft Azure ManageEngine ADAudit Plus Darktrace, Cloudflare, Cisco Umbrella, Imperva WAF Appreciation of ISO27001, GDPR, PCI, etc
-
- Security Operations Senior Technical Analyst, Financial Services. Exclusive to DCL Search
- London
- 75000 + benefits
-
Exclusive Security Operations - Senior Technical Analyst (x2) needed within a forward thinking financial services business head quartered in London. DCL Search have been engaged on an Identifier Project to attract the very best cyber talent to this business. Influence the cyber security capability and direction within the business. Learn new skills working within a collaborative team. Grow as a security professional. ROLE Triaging and troubleshooting security alerts. Improve tooling, reducing false positives. Improve processes and documentation Reviewing, approving, escalating security change management requests. Day to day operations, management and scalability of existing cyber security systems. Implementing new cyber security systems. Managing of and maturing security tooling such as; SIEM Vulnerability management Firewalls Patch management CASB Ideal technical experience Vulnerability Management: Qualys Forcepoint: CASB, DLP, web security, email security Microsoft Defender for Endpoint SIEM (Splunk) Firewalls: Cisco, Palo Alto, Juniper, Sonicwall IDS: Alert Logic Microsoft Cloud App Security Microsoft Azure ManageEngine ADAudit Plus Darktrace, Cloudflare, Cisco Umbrella, Imperva WAF Appreciation of ISO27001, GDPR, PCI, etc 2 days a fortnight in London- or more if you want.. Hybrid reworking.
-
- It's Pen Testing Chris, but not as we’ve know it.
- United Kingdom
- 95000
-
5 reasons, as long as you are a skilled penetration tester (and a nice person) this may be different enough for you. Healthy package for the right talents- before you ask up to 95k+ (depending on skillset). Yes permanent only. Remotely based with the occasional time to meet up- unless you enjoy retiring from society. BUT UK based but not UK client focused. Research and training time- A dedicated trainer with budget for you to sharpen / develop skills. You can make your stamp. It’s a new role for someone technical to deliver, lead and shape a testing capability. No political shenanigans etc Exclusive to DCL Search and not one of the usual names. So you can dramatically increase your chances of securing it. Infrastructure pen testing and Web app / Manual penetration testing experience highly valued. Someone that can scope, deliver pen testing, report and not be useless in front of clients. Apply today to find out more. Or email Chris.Holt@dclsearch.com Or call 07884666351 This is a UK based role.
-
- Ping Contractor-
- N/A
- Depends on skills and experience
-
Looking for experienced PIng Consultants, Looking for consultant with Implemenation or Architect experience in the Ping product set (Ping Identity, Ping Federate, Ping Access, Ping Directory, Ping Adapter development, SDK etc) This would be for implementation projects, working across UK. You will be responsible for providing implementation services to our clients from information gathering through to implementation. Evaluating client business, process, systems, and technology requirements and advise clients on best practices to help guide and solidify proposed designs. Manage Client expectations, Stakeholder Managment, ensuring design Matches business requirements