$9 billion Dropbox explains why it's blowing up its product for its biggest redesign in 12 years
Dropbox just overhauled the designed of its flagship file-sharing product.
"It's the biggest change we've ever made to our product," Dropbox CEO and co-founder Drew Houston said at a press event.
Dropbox started as cloud storage for files, but now it views itself as a virtual workspace for companies, the company announced Tuesday.
For instance, employees tend to use an array of tools like Slack, Zoom, Atlassian, Google's G Suite, and more. This involves having to switch between windows and tabs to find files and communicate with co-workers.
But with the new Dropbox, users can organize their related files in one place, whether it's PowerPoint files or Google Drive files. Plus, Dropbox partnered with Zoom, Slack, and Atlassian for new integrations. So workers can send Slack messages or set up Zoom meetings right from Dropbox and don't have to keep switching between different apps.
"Just about all the core experiences on the desktop have been completely imagined for the better except our work stuff," Houston said. "Why are we still stuck in this little time capsule? What if our tools are organized? What if the conversations and context around it can live together? Maybe we can take an even bigger step back."
Dropbox now also includes a unified search so that users can search between their files and conversations in one place, as well as web shortcuts for users to add relevant links.
Dropbox will still be able to sync and store files, as it has done since its beginning.
The integrations with Google's G Suite, Slack, and Zoom, as well as the web shortcuts are now generally available. Dropbox decided to integrate with certain tools because they represent the "best of breed ecosystem" and are popular among users, says Adam Nash, vice president of product and growth at Dropbox.
Nash says that Dropbox heard from customers that they felt somewhat of an "attention deficit" from having to use so many workplace tools. What's more, people may have their own preferences on what tools they prefer to use. Some may prefer Microsoft Office, while others may prefer to use Google's g Suite.
"Right now, teams struggle with that because they have to harmonize around one tool or they have to learn new tools that they're not using," Nash told Business Insider."With the new Dropbox, you can separate the content from the application. If you like PowerPoint, that's fine. Everyone can collaborate around it even if they don't use either application."
Dropbox had previously updated its tools to help people collaborate on their files better, such as allowing people to leave comments on videos and files. So this design was to help people think of Dropbox as their default workplace tool, and not have to switch between as many different apps when they work.
"We couldn't bring all of them to users the way we wanted to as a background service in the operating system," Nash said. "That was the realization that led us down the path of building a desktop application. How do you bring everything together to that kind of experience so people don't have to pogo stick around?"
Industry: unified communication news
- Security Analyst. Financial Services. UK. Permanent
CH7863 Security Analyst. End User . Financial Services Security Analyst needed to monitor and manage a security suite of tools within an End User environment. The Security Analyst will be responsible monitoring, configuring, fine tuning, incident management and generally improving the security tool capability. Specific experience with CyberArk, Tripwire Log Center and Tripwire Enterprise is highly desirable). Current experience with Vulnerability management and penetration testing is highly desirable. Specifically the ability to effectively manage 3rd party pen tests. You will be working within a specialist security team reporting to the CISO. Experience working within an end user environment within financial services is highly desirable. Flexible location. This is an exclusive role to DCL Search & Selection. To book a call please use my Calendy link https://calendly.com/chris-holt/arranged-call-with-chris-holt-soc-role-
- DevSecOps - Security design / review consultant. SC Clearance. London
CH7858 London £70,000 DevSecOps - Security design / review consultant. DevSecOps - Security design / review consultant will ensure that newly created, public facing apps are secure by design and by default by aligning them to current / best practice security policies and standards into the design phases. The individual must have a technical software / application development background with specalist experinece in secure architecture design. (Frameworks, processes, best practice etc) Practical experience translating and ensuring that the OWASP top 10, ISO27001, HMG frameworks requirements are reviewed and embedded into project designs which are implemented is essential. Experience working projects through a full development lifecycle is key. You will work along side the design and project teams to idenitfy and mitigate risks throughout the design phases. This is a permanent role. SC clearance is essential as is the ability to get to the London office. (When appropiate #covid) Security DevSecOps consultant. To arrange a discreet call book via https://calendly.com/chris-holt/devsecopp--security-design-review-consultant
- CONTRACTOR Cyber Vulnerability Analyst, NESSUS, Rapid 7, SC clearance required.
Cyber Vulnerability analyst NESSUS, Rapid 7, needed for IMMEDIATE 3 month contract MUST have / be able to achieve UK SC clearance role to work within a live environment within a public sector department. The individual must have experience in using various security methods and tools such as Rapid7 and NESSUS scan for / identify vulnerabilities, prioritise them according to risk and raise appropriate tickets for remediation / follow up. In depth experience utilising Nessus highly beneficial. Current cyber public sector experience highly desirable.
- Internal Security Auditor, Level 1 Service Provider (ISO27001)
- Upto 55,000 plus benefits
Internal Security Auditor ISO 27001, PCI, needed to join a Cyber team within this expanding Fintech business. The Internal Security Auditor will have end to end responsibility for planning, delivering, remediating any findings etc. Experience working within financial services is highly desirable. This Is a great time to join a newly formed and growing Cyber team within a rapidly expanding fintech, that is taking a major share of its market. We are looking for someone with experience, (but not to be limited to) a mix of Information Security standards, frameworks, audit principles, controls / policies and the management and use of the technical tooling etc. ISO 22301, ISO 27001, NIST Cybersecurity Framework etc An ideal candidate will be working within an end user environment with a cyber consultancy background. Experience taking a company through accreditation is highly desirable Experience managing internal stakeholders, technical teams and external third parties essential Flexible working, but with the ability to get into London. This is an exclusive role to DCL Search & Selection.