Demand for cloud video conferencing drives market consolidation
Cloud-based video conferencing is skyrocketing in the enterprise as employees comfortable with video in their personal lives demand the same capabilities at work. With growing demand for cloud video conferencing capabilities, a number of vendors have entered the market, ranging from stand-alone service providers to cloud communications providers expanding their service portfolios.
Revenue in the cloud web and video conferencingmarket reached $2.75 billion in 2017 and is continuing to grow, according to Frost & Sullivan analyst Alaa Saayed. But, as the market grows, so does the competition.
"Cloud video has shifted from a niche, new technology to a mainstream commodity," said David Maldow, founder of market research firm Let's Do Video. "Customers will start looking for these solutions from established big names rather than new, small, disruptive market entries."
Growing demand for all-in-one cloud-based communications and collaboration licenses is affecting enterprise demand for stand-alone cloud web and video conferencing services, according to Saayed. Organizations are moving toward converged platforms that make it easier for users to switch between different modes of communication, making the market ripe for consolidation.
Evaluating the current vendor landscape
The cloud video conferencing market has seen a flurry of activity in the last few years as vendors have attempted to strengthen their service portfolios to meet changing business needs. Most notably, startups Pexip AS and Videxio announced in 2018 that they would merge under the Pexip brand; LogMeIn completed its acquisition of Citrix's GoTo portfolio in 2017; and in early 2018, Viju and VisionsConnected merged to form Kinly.
Today's cloud video conferencing market includes providers that range from established vendors, such as Microsoft and Cisco; to stand-alone providers, such as Zoom and BlueJeans; to market-adjacent providers, such as Slack and Flock, which offer video conferencing within their platforms.
Established vendors like Microsoft, Cisco and Google are disrupting the enterprise communications and collaboration market by building their own all-in-one ecosystem of endpoints, apps and tools, which threatens existing service providers, Saayed said.
"Smaller providers can become attractive acquisition prospects for larger, more established companies due to unique patents or easily transferable customer bases," Maldow said.
Telephony-centric vendors are also moving their stand-alone communications portfolios to all-in-one unified communications-as-a-service licenses. Many major cloud service providers are repositioning their services to fit today's employee needs, which makes market consolidation inevitable, with vendors acquiring or merging with other providers, Saayed said.
"The remaining participants will be those that deliver a tightly integrated platform or those that deliver a point solution that complements the tightly integrated platform," he said.
For organizations evaluating cloud video conferencing options that are concerned if their chosen vendor is at risk of being acquired, Maldow said to focus on employee workflows first.
"You don't want to change the way your team works due to your choice of vendor," he said. "It doesn't help you to choose a vendor that appears less likely to be acquired if your people won't adopt and use their products".
Industry Unified Communications News
- SOC Manager. SC Clearance. Immediate opportunity.
Permanent SOC Manager. SC cleared / clearable, London / Birmingham. SOC Manager needed to replace a SOC contractor I placed into a client who is due to complete their assignment at the end of March. The ability to achieve SC clearance is essential. Looking for someone that is a blend of strategic stakeholder engagement with strong technical skills. The role will sit in a relatively new SOC environment. The position is to setup, implementation and management of resources to help with the initial and on-going stages of a new SOC. Experience engaging with and managing client stakeholder relationships as well as 3rd party relationships is critical. The role will involve; setting up, implementing and fine tuning the various initial stages of a SOC environment. Experience establishing and building out technical process / operational capability, managing of technical teams (analysts, engineers and architects, creation of policy / playbooks, fine turning is key. SPLUNK is the tooling of choice… Interviewing immediately. Set up a call with me today on https://calendly.com/chris-holt/arranged-call-with-chris-holt-soc-manager-role Direct contact details Chris.Holt@dclsearch.com or 07884666351
- Security engineer. Financial Services. UK. Permanent
CH7863 Security engineer. End User . Financial Services Security Engineer needed to monitor and manage a security suite of tools within an End User environment. The Security Engiener will be responsible monitoring, configuring, fine tuning, incident management and generally improving the security tool capability. Specific experience with CyberArk, Tripwire Log Center and Tripwire Enterprise is highly desirable). Current experience with Vulnerability management and penetration testing is highly desirable. Specifically the ability to effectively manage 3rd party pen tests. You will be working within a specialist security team reporting to the CISO. Experience working within an end user environment within financial services is highly desirable. Flexible location. This is an exclusive role to DCL Search & Selection. To book a call please use my Calendy link https://calendly.com/chris-holt/arranged-call-with-chris-holt-soc-role-
- DevSecOps - Security design / review consultant. SC Clearance. London
CH7858 London £70,000 DevSecOps - Security design / review consultant. DevSecOps - Security design / review consultant will ensure that newly created, public facing apps are secure by design and by default by aligning them to current / best practice security policies and standards into the design phases. The individual must have a technical software / application development background with specalist experinece in secure architecture design. (Frameworks, processes, best practice etc) Practical experience translating and ensuring that the OWASP top 10, ISO27001, HMG frameworks requirements are reviewed and embedded into project designs which are implemented is essential. Experience working projects through a full development lifecycle is key. You will work along side the design and project teams to idenitfy and mitigate risks throughout the design phases. This is a permanent role. SC clearance is essential as is the ability to get to the London office. (When appropiate #covid) Security DevSecOps consultant. To arrange a discreet call book via https://calendly.com/chris-holt/devsecopp--security-design-review-consultant
- CONTRACTOR Cyber Vulnerability Analyst, NESSUS, Rapid 7, SC clearance required.
Cyber Vulnerability analyst NESSUS, Rapid 7, needed for IMMEDIATE 3 month contract MUST have / be able to achieve UK SC clearance role to work within a live environment within a public sector department. The individual must have experience in using various security methods and tools such as Rapid7 and NESSUS scan for / identify vulnerabilities, prioritise them according to risk and raise appropriate tickets for remediation / follow up. In depth experience utilising Nessus highly beneficial. Current cyber public sector experience highly desirable.