Unify launches workUtopia campaign

A campaign launched by Unify aims to bring into clear view the impact of technology on workplaces and employees and then create 'the UK’s perfect workspace', claims the Atos business.

Dubbed workUtopia, the initiative intends to challenge current thinking and encourage greater understanding around how peoples' day-to-day working lives have been changed by new technologies such as AI, the gig economy and Industry 4.0, particularly in the retail and manufacturing sectors.

"As part of the campaign Unify will work closely with partners to encourage businesses to sign up to one-on-one workshops to understand how digital technology has disrupted their business and find and implement enterprise communications solutions that help them create their own workUtopia," stated Unify CMO Paul Cunningham.

To kick-start the conversation, Unify hosted a filmed discussion with the Chairman of Asos and former MD of Amazon UK, Brian McBride, and Dave Michels, founder of TalkingPointz, exploring how digital disruption is impacting the retail sector and the challenges this poses to new and traditional retailers.

“Every person is different when it comes to what they imagine their perfect workplace to look like and this places pressure on businesses to find the right solution for their employee and customer needs," added Cunningham.

"Technology has only increased this strain, and with the wide range of collaboration and communications tools available to businesses it can seem like a never ending task to find a solution that appeals to individuals and customers and makes business sense."

“We’ve seen first hand how workplaces are becoming increasingly collaborative, agile and connected, but also more difficult to manage. This campaign will give us and our partners a deeper insight into current issues impacting manufacturing and retail businesses in the UK, and let us work collaboratively to find a solution that works for them to deliver genuine business change and find their workUtopia.”

Source: commsdealer

Industry: Unified communication news