A poor understanding of data is hampering efforts to drive a positive customer experience
In today’s digital world, data is a vital asset that gives organisations the ability to uncover valuable insights about customer behaviour, which ultimately provides businesses with a competitive edge. However, new research commissioned by managed services provider Claranet has revealed that UK businesses are struggling to capitalise on the vast amounts of customer data they collect.
The research, which was conducted by Vanson Bourne and surveyed 750 IT and Digital decision-makers from a range of organisations across Europe, is summarised in Claranet’s Beyond Digital Transformation report. The findings reveal that despite the increasingly large quantities of data that organisations are now collecting, over half of UK companies (51 per cent) struggle to use and understand their customer data to help them make important business decisions.
According to the survey responses, 41 per cent of UK organisations cite centralising customer data as being a key challenge encountered when trying to improve the digital user experience, and 43 per cent reported that they were unable to provide a consistent experience across channels as a result.
For Michel Robert, Managing Director at Claranet UK, the findings highlight how the often-siloed and legacy approaches to data management are preventing businesses exploiting the potential of the information at their fingertips. Robert commented:
"Data has quickly become an incredibly valuable asset in businesses today and the source of important intelligence that can be applied to respond to changing customer demands. Most businesses are sitting on vast amounts of data and those that can harness it effectively can gain a much deeper understanding of their customers, better predict, improve and personalise the customer experience and, ultimately, create stronger brand loyalty and repeat business. It’s therefore troubling that over half of UK businesses are reporting challenges in this area, so addressing data management shortcomings needs to be a priority for any business that is passionate about delivering a positive customer experience."
"To realise the benefits of data you’ve got to be able to combine and mine different repositories of data and make it actionable in real time. However, that’s a process that is often frustrated by legacy systems and batch processing. These unconnected and incompatible IT systems create data siloes and prevent data and insights from being discovered and actioned within organisations."
"Cloud technologies can help a great deal, providing the tooling and infrastructure needed to collect, process, and analyse vast sets of data from across the organisation and make it actionable in real time. By creating a platform that can capture and analyse data from across an organisation, business leaders can discover unique insights, issues and opportunities that will ultimately help them achieve the competitive advantage they seek."
Industry: Telecommunications News
- CONTRACT SIEM Cyber Security Operations Engineer. REMOTE OUTSIDE IR35
- United Kingdom
REFCH8165 CONTRACT SIEM Cyber Security Operations Engineer. REMOTE UK SIEM Engineer. 6 month Contract. OUTSIDE IR35 Working towards a "SOC 2" environment. CLOUD (AWS) experience essential. Three key functions; Monitor, Escalate and Triage incidents. Vulnerability Management / threat intel. SIEM configuration / management, review, enhancement More specifically; Work with internal teams to identify assets. Identity applicable threat feeds and work with internal teams to remediate. Patch Patch Patch. (Help mature process / identify gaps) Configuration / fine tuning of SIEM alerts. Create dashboards, Compliance reporting. Log ingestion. Experience across ISO27001 / SOC2 / SIEM / End Point Security is essential Contact me today for more information Chris.Holt@dclsearch.com Or 07884666351
- Cyber Security Operations Engineer. REMOTE UK. SOC2
- United Kingdom
REF8164 Cyber Security Operations Engineer. REMOTE UK Internal opportunity. New position. Exclusive to DCL Search. You will be the hands on technical eyes and ears of the Cyber security capability actively working to ensure and enhance the adherence to ISO27001 and "SOC 2" controls. You role will touch on the following · Security Monitoring- SIEM · Vulnerability Management / Testing · Incident Management · Asset management · Disaster Recovery planning · Change Management AWS Cloud experience is essential as is the ability to ensure patch management is prioritised across the business. Any CLOUD SIEM experience highly desirable. Contact me today for more information Chris.Holt@dclsearch.com Or 07884666351
- Lead Security Architect
- United Kingdom
Engage with key clients in an Architectural / technical presales capacity. Including Stakeholders, end users / partners. Working on new and existing Security projects to confirm that proposed solutions are fit for purpose from both a technical and regulatory capacity. Working closely with multiple vendor . Managed security service background ideal CLOUD Security (AZURE OR AWS), IDAM background ideal.
- Threat Vulnerability Management Analyst
- United Kingdom
To monitor, identify and alert internal teams of cyber threats and vulnerabilities. MIRE Att&ck, CIS, OWASP, Vulnerability management tools MUST be able to commute to central London MUST be able to achieve UK SC Clearance. On going support and development.