Zoom Lauded by Frost & Sullivan for Leading the Hosted IP Telephony Market with Zoom Phone, its Differentiated Video-centric UCaaS Offering
February 25, 2020 — Based on its recent analysis of the North American hosted Internet protocol (IP) telephony and Unified Communications-as-a-Service (UCaaS) market, Frost & Sullivan recognizes Zoom Video Communications, Inc. with the 2019 North American Competitive Strategy Innovation and Leadership Award. Zoom has redefined the UCaaS competitive landscape by introducing the Zoom Phone, a cloud private branch exchange (PBX). With this launch, the company now offers a full suite of end-to-end business communications and a consistent experience across enterprise voice, video meetings, content collaboration, webinars, team chat with presence, and file sharing.
The Zoom Phone creates upsell and cross-sell opportunities for Zoom as its video conferencing customers seek to streamline vendor relationships and consolidate their multiple cloud services into more tightly integrated communication suites. The new offering also enables Zoom to tap into the rapidly growing and still underpenetrated hosted IP telephony and UCaaS market. As anticipated, Zoom Meetings is creating a strong pull-through for Zoom Phone among existing accounts, which represent the majority of Zoom Phone's current users.
"With its rapid pace of feature release, Zoom Phone is quickly approaching parity with some of the most advanced solutions in the industry. Zoom has also quickly expanded the solution's geographic availability to include Australia, Canada, Ireland, Puerto Rico, United Kingdom, and the United States," said Elka Popova Vice President of Research. "Unlike most competitors that use third-party platforms, Zoom uses the same proprietary technology stack to deliver PBX, messaging and conferencing services. Owning the technology stack enables Zoom to innovate more flexibly and address evolving customer and partner needs and deliver services more cost-effectively."
Significantly, all of Zoom Phone's bundles provide access to video, meetings, chat, and free internal calling. Zoom also built in the ability to elevate calls to meetings, integrate Zoom Phone with Salesforce and third-party contact center, support for more than 50 devices, and bring a third-party session initiation protocol (SIP) trunking provider. Zoom also enhanced its architecture to support an active-active design and thus, ensure greater service reliability. It now aims to focus on scalability and manageability, support for global dial plans in hybrid environments with third-party PBXs, and dynamic E911.
"Zoom provides a variety of service options to address specific customer requirements with the right feature set, at the right price. It also understands the importance of security to businesses and therefore, offers TLS 1.2 authentication, SRTP for media encryption, private network peering with carrier partners, and data encryption at rest," noted Popova. "With a compelling and continually expanding feature set, broad geographic availability, strategic service provider partnerships, and the impending launch of a new reseller channel program, Zoom Phone is well positioned to experience accelerated growth."
Industry: Unified Communications
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