Former BT CEO Gavin Patterson joins Salesforce
.jpg)
Former BT CEO Gavin Patterson has been named as Salesforce chairman for EMEA, offering “strategic guidance” to businesses in the region.
Before and after his departure from BT earlier this year, Patterson had been linked with a move to the sporting world, specifically the vacant role of CEO of the Premier League. However, he will now be hoping for a smooth transition from telecoms to CRM.
EMEA is Salesforce’s fastest-growing region. It reported the growth of 30 per cent during Q2, while the company has invested billions of pounds in expansion programmes, creating new jobs, building new data centres and opening new offices.
Patterson Salesforce
“Salesforce is a special company with an enviable track record and phenomenal future opportunities in EMEA,” said Gavin Patterson. “I look forward to supporting this team of talented leaders as the business moves into its next phase of growth.”
Patterson was appointed the managing director of BT Consumer in 2004 and joined the BT board four years later. In 2013 he stepped up to the top job, replacing Ian Livingston who joined the House of Lords.
During his tenure, he oversaw the launch and expansion of BT Sport, the £12.5 billion acquisition of EE, and the separation of Openreach into an independent company. However, investors were concerned by an accounting scandal and £530 million writedown at the Italian division of BT Global Services as well as Patterson’s relationship with regulator Ofcom.
But Salesforce is convinced the former Proctor & Gamble man can help continue growth in EMEA.
“Gavin is a highly respected leader and innovator, and we’re thrilled to welcome him to Salesforce as our EMEA Chairman,” said Salesforce co-CEOs Marc Benioff and Keith Block.
“His extensive experience in digital communications, customer engagement and systems delivery makes him a powerful addition to our EMEA team as we head into the next phase of growth and customer success in the region.”
source techradar
Industry: Telecommunications

Latest Jobs
-
- Senior Presales Consultant | Managed Security Services | London
- London
- N/A
-
Senior Presales Consultant – Managed Security Services Location: London-commutable (Hybrid) A well-established cyber consultancy is seeking a Senior Presales Consultant to drive growth across its managed security services / advisory portfolio. This hybrid role bridges commercial and technical expertise supporting solution design, shaping customer proposals, and guiding conversations from scoping through to delivery. Key experience: Background in managed security services, including SOC operations and threat detection Strong knowledge of cloud and on-prem security tooling (SIEM, EDR, IAM) Penetration testing Proven ability to translate technical concepts into clear business value Confident in customer-facing engagements and pre-sales delivery Experience contributing to bids, proposals, and RFI/RFP responses To find out more contact me on 07884666351 Visa sponsorship is unfortunately not available for this role.
-
- Senior SOC Engineer - Microsoft | Splunk. Permanent. London
- London
- N/A
-
Senior SOC Engineer – Hybrid London Type: Full-Time A well-established cyber security provider is seeking a Senior SOC Engineer to strengthen its managed services function. This role is ideal for someone with a strong operational background in SIEM and EDR tools who can confidently lead customer onboarding, fine-tune detection strategies, and act as a senior point of contact for technical escalations. You will need to be SC clearable. Bonus points if you have SC clearance currently. You will be responsible for ensuring smooth integration of new clients into the service, optimising alerting capabilities and delivering meaningful outcomes during investigations. This is a hands-on position, working closely with internal teams and external stakeholders to maintain robust security operations across multiple environments. Prior experience in a cyber-focused MSP or MSSP Strong hands-on capability with platforms such as Microsoft Sentinel, Defender for Endpoint, or similar Proficiency in scripting and query languages such as KQL or PowerShell Knowledge of detection logic, investigation workflows, and cloud-based infrastructure Confident communicator with strong documentation and reporting skills Apply today for more information.