Unified communications business CCS has rebranded as Nice Network.

The Sunderland based company which provides telecommunications and IT services to customers including Nike UK, Puma, Newcastle United, Esh Group and Russell Hobbs, has been trading for 32 years and claims to have sold the first mobile phone handset in the North East.

“We’re in growth mode and we wanted to do something with the brand that would send a message to our customers and competitors – we are ambitious, we are bold and we are, nice to do business with,” said head of sales, Geoff Burns.

“The new brand represents what we are doing anyway, but it also represents a commitment to be that nice team that people want to work with in the long term.” added head of marketing, Nikki Lee.

Nice Network worked with Sunderland based Eunoia and Partners to deliver the rebrand programme. Headed up by US born George Belias, who has a track record of delivering brand projects for clients like Nike, Illy Coffee and Citroen, the company brought in an internationally-based design and creative network to develop the new brand.

Source: comms-dealer